Salesforce Einstein AI makes Business Intelligence Predictive and more Accurate
Posted: May 28, 2018
While looking at the past trends Business intelligence (BI) is highly useful for the enterprises but it goes even more interesting when extrapolatig the future accurately. The most innovative idea is clubbing Artificial Intelligence (AI) and BI together with the concept of applying brute power of machine learning to the predictive analytics. Salesforce Einstein AI exactly do the same and forecasts more accurate sales prospects for the businesses.
So, how Salesforce Einstein AI model works actually?
Feed data to the model and it will automatically capture the meaningful CRM insights.
It uses the concept of NLP i.e. Natural Language Processing and machine learning algorithms to analyse and process collected data.
At the end, when data is processed well by the model, it helps you to deliver meaningful business insights and accurate sales forecasts.
Salesforce Einstein AI – Predictive and Proactive Both
Einstein model is completely based on Salesforce platform that has the capability to analyse data from its own CRM system, financial services, supply chain management apps, cloud apps and other Salesforce programs. The model gives just amazing customer insights to analyse prospects, for example, how likely a customer is supposed to pay the bills, or how many customers are planning to renew their plan for the next year etc.
These meaningful insights are predicted because data is enabled well to the Einstein model and applying machine learning algorithms to reveal the logical data patterns. In the past, data uploading was a highly time-consuming process but Einstein AI model has made it possible in 20 minutes only that makes the model predictive.
The second step is run the reporting through live data as interpreted the Einstein AI model. It means the model has the capability to power real-time dashboards and generate alerts if there is something unusual or few deals are at the risk. This is the way how Einstein model has gone proactive too.
Meet the Popular Einstein AI Benefits
Before discussing further, here is a quick tour of Einstein AI benefits to support your major business operations.
With these features, the sales representatives can quickly decide which customers to call first, the deals that need more attention, meaningful account insights to add new contacts automatically, mapping calendar data with the emails automatically, prioritize emails that should be answered first, and get a perfect idea on opportunities for the final sales forecasting.
Salesforce Einstein AI makes BI more productive
The machine learning has turned up a plenty of logical data patterns that helps to manage customer attention perfectly. For example, if a customer has reviewed your current products or offers constantly then it is a strong indicator that he will renew its plan for the next year. While late payments are always annoying and it does not give any clear opinion about the customer.
Further, AI model prepares chart for the customer who is potential customers and which customers generally pay late. This will help you in taking quick actions for significant lead conversions as needed by the business. In sales forecasting, opportunity analysis against customer behaviour always identify the best prospects to concentrate on.
Customer feedback is still needed
The success metrics and profitability for service projects are other important areas where learning insights have proved meaningful. For example, it will give you a list of people that should be attended first to improve the overall success of the project. The initial analysis process can be automated still there is a need for human oversight to a great extent.
The customer feedback is always valuable for the organizations and it makes sense to improve the complete product base and the services. Sometimes, it suggests the past date to start the project because the machine is not so confident about time.
There is right saying that AI technique has certain limitations and it cannot go beyond that. Sometimes AI-powered machines behave so stupidly because they don’t know that we don’t have any control over time that is passed away. There is always a need for special human intervention to increase the success rate of a project to the maximum heights.
So, AI machines are not going to steal our jobs but they are the best tools to make lives easier and things faster around us. The wonderful advantage of Einstein AI model is active reporting of current shortcomings with the help of live data. It makes Company managers more active in taking the right actions at the right time.
That’s all for the day! Now you are familiar with all the benefits of Einstein AI model and how it makes BI more predictive and accurate. So, Einstein model has been best innovated by the Salesforce as needed by enterprises. More customizations will be made to the model in future for its best implementation and enhanced outcomes.
William Hills is a technical writer at JanBask. He loves writing and sharing topics on Web Design Services, Web Development, Salesforce Services & Cloud services and latest trends going around in web world.