Why to Choose Branded Packaging in Today’s E-Commerce World?

We have often heard this many times that the First impression is the last impression. The same goes for the packaging as well. When Shopping online, the first physical contact customer will have with a specific brand is the handling of the package that has been delivered to them. Since the Customers already know the product they bought all you need is a Plain paper or plastic bag that catches their attention and generate brand awareness.

If you go with a plain package it will not look attractive from a customer/marketer point of views. So here is an opportunity to engage the customer with a brand which can include a message for reuse/recycle or it can be something related to Brand.

Say you went online to buy Bru Coffee from Flipkart:

1. If we had a normal packaging of the coffee packet say a plain bag then it would be difficult to choose the desired products from the sea of available photos on Flipkart website, which is customer’s first point of interaction. This reduces the chance for brand identity and message.

This shows that packaging plays an important role both for protecting the product and branding as well.

2. When you receive your Flipkart box and open it, the best signal for confirming that you received the right product is that the Products inside match what you saw and purchased online.

So the quality of the primary package directly confirms and supports the worth of the product(s) it contains.

1. The primary package includes information such as serving and nutritional information that a plain/regular box cannot deliver. It may also deliver important environmental information, along with certain promotional offers.
2. The packaging box stabilizes the product/pouches inside, making them easier, more capable and safer to transport from the point of manufacture all the way to the consumer.

From a sustainability point of view, what does this mean? Well, this means that both the social and sustainability aspects of a product must be taken into a story. Suitable message from a fully printed carton is what identifies your product and reinforces buying behavior—hopefully, repeat buying behavior.

We always need to keep in mind that packaging box Speaks to the consumer: A move to plain packaging would break the dialogue—and, possibly, also break the future business.

As we all know, without business success, all other issues related to sustainability are uncertain but still we can use Eco- Friendly packaging material to be sustainable.

Hi everyone, My name is Pooja Maurya. I love to write about everything and anything, but I really love to write about on Ecological product and Environmental Issues.