Why Facebook Ads Are Compulsory For Running A Successful Online Business
Posted: Jun 19, 2018
Fact#1 - There are 2 billion active business pages on Facebook.
Fact#2 - In the first quarter of 2017, the ad revenue that Facebook had generated amounted to $9.16 billion.
The reason we are starting off with these is to refresh your memory about what an amazing platform Facebook serves as when it comes to advertising. Also, the revenue Facebook has generated from running ads is a testament of how much trust marketers put on this platform for their advertising efforts. Now, let us get into what it is that makes marketers trust Facebook so much, and why it has become a necessity for businesses to run their ads on Facebook in order to be successful.
It is an excellent platform to create brand awareness
When it comes to creating brand awareness, Facebook is the most powerful tool at your disposal. Using Facebook ad automation tools, you can find not just a huge pool of audience, but also the right ones who matter for your business. Facebook ads give you a great opportunity to grab the attention of your audience through visuals, generate inbound traffic, build conversations, engage people and move them through the conversion funnel. Facebook ad automation tools will help you create an ad with detailed customer targeting based on location, gender, preferences, jobs, incomes, interests, purchasing behaviour etc.
It rather cheap and has broader reach compared to conventional advertising
When compared with traditional advertising methods, advertising on Facebook is rather inexpensive. On the plus side it also gives you greater exposure by bringing you closer to a huge chunk of audience who in fact have better readiness to receive your ads. The money that you save by advertising on Facebook – you can put to better uses. The best part is you don’t just save on the ads, you also save on marketing efforts because as your ads grow in their reach and get engagement it creates more credibility for your ad as well as brand. When other people see this, they too will start engaging with you. It’s like free marketing. And it is not just about the saving, it is more about the returns you get from advertising on Facebook. If you are on a shoe string budget you can also easily exercise budget controls.
You can improve your search engine optimization
Facebook ads always run according to a relevance score and Facebook also offers you ad tools that will help you create a relevant ad which has a good score on Facebook. The plus side is that when you rank well on Facebook, you also rank well on Google’s searches which translates as better traffic coming from outside of Facebook as well which is great for your business to succeed online.
Achieving Customer Satisfaction
The best thing about selling on Facebook is that it helps you make a sale without looking like a salesperson. The casual social tone of Facebook is a great factor in boosting sales. With Facebook ad automation, you will be able to send automatic replies to comments, thank people for liking your page or ad or even answer the initial set of questions that come as customer queries instantly without keeping people waiting in a queue to reach a customer service or a sales person. All of this add up to customer satisfaction which results in brand loyalty, a referrals which are certainly great for business.
Measuring the success of your ads
Lot of marketers don’t understand how important it is to measure the success and flaws of your advertising efforts. If you are not measuring the performance of your ads, you will never know if you are doing something wrong or if a certain ad format is performing well and you need to create more along the same lines. Of the many advantages of advertising on Facebook is that when you integrate it with Facebook ad automation tools, you will be able to measure how well your ad is performing with detailed analytics. This data generated from advanced tracking methods will help you calculate the cost of your conversion rates and plan your marketing ahead.
Managing the ads on Facebook is super-easy. Facebook also helps you with highly scalable content promotion and amplifies its reach. It is also a great tool for remarketing your ads. People spend a ridiculous amount of time on Facebook. No matter what the size of your business, you cannot afford to ignore the importance of advertising on Facebook. In other words every penny you spend on Facebook advertising goes a long way in helping your business succeed online.