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How Web-To-Print Can Grow a Wide Format Print Business and Enhance Existing Customer Relationships

Author: Rocketprint Software
by Rocketprint Software
Posted: Jun 20, 2018

web to print portal allows print work to be quoted, ordered, tracked and managed online using a standard web browser. With a W2P portal, customers may upload artwork, order catalogue items or modify template-based designs, and review and approve the artwork, all via their usual web browser. Online payments may also be made or invoices generated against purchase orders.

Why implement web-to-print?

There are many potential benefits from running an online sales portal. Customers gain the convenience of being able to order at any time that suits them; for simple 'off the shelf' items or repeat orders they may find this more efficient that having to phone or email. For the print service provider, a A web to print portal allows print work to be quoted, ordered, tracked and managed online using a standard web browser. With a W2P portal, customers may upload artwork, order catalogue items or modify template-based designs, and review and approve the artwork, all via their usual web browser. Online payments may also be made or invoices generated against purchase orders.

Why implement web-to-print?

There are many potential benefits from running an online sales portal. Customers gain the convenience of being able to order at any time that suits them; for simple 'off the shelf' items or repeat orders they may find this more efficient that having to phone or email. For the print service provider, a W2P portal extends both the effective hours of trading and the business's geographical reach.

With appropriate integration between the web to print portal, MIS/ERP and production systems, it is possible not only to automate job capture, but also its set-up and progression into production. By connecting the job submission and production processes, large format print service providers reduce delays and errors in moving work from quote to production, and allow sales and other staff to concentrate on higher-value work.

Who would use it and for what?

A realistic approach for most printers is to start by using W2P as an enhancement to the service for existing customers. W2P portals do not by themselves attract web traffic, let alone generate new business; the online service needs to be marketed and it's easiest to build on existing relationships.

Repeat orders and catalogue items are the simplest to offer via web to print portal, but many systems offer the ability to support template-based artwork creation in which the customer can choose a design, edit text and/or select images and then preview and approve the artwork online before confirming the order. Within a franchise or retail environment, for example, this type of system enables individual stores or franchisees to order and pay for customised materials that conform to branding guidelines.

Links into workflow systems with pre-flighting and soft-proofing capabilities also make it possible to accept and validate user-submitted artwork files. Within established business-to-business relationships where there is sufficient production knowledge on the customer's side to understand and respond to any error messages, this can be made to work to the benefit of both customer and printer.

Web-to-print also enables new business models, from offering competitive rates on low-priority work that fills spare capacity to consumer sales. However, some of these ideas can require considerable re-focusing of the business and so should be planned carefully, ideally after a familiarisation period.

Types of web to print portal system

There is a proliferation of web to print portal products from a range of suppliers that includes MIS/ERP developers as well as printer and prepress vendors, but the majority are not specifically targeted at or optimised for wide-format print applications, having been developed to support commercial digital or offset print sales.

Some web to print portal products provide the online shopfront which can price jobs, take and confirm orders, and collect submitted files in a hot folder but do not themselves link into MIS/ERP or production, leaving the integration task to the user. More sophisticated systems will make these links automatically and in some cases can provide very close integration between job capture, order management, production and shipping to the extent that it is possible to configure a system for fully automated 'lights out' production at the printer's site.

From a customer's perspective it's valuable if the portal can provide information on job production or shipping status, as well as allowing review of quotes and invoices; again, the more integrated web to print portal offerings provide this kind of bi-directional communication and some offer artwork review and annotation facilities in addition. extends both the effective hours of trading and the business's geographical reach.

With appropriate integration between the web to print portal, MIS/ERP and production systems, it is possible not only to automate job capture, but also its set-up and progression into production. By connecting the job submission and production processes, large format print service providers reduce delays and errors in moving work from quote to production, and allow sales and other staff to concentrate on higher-value work.

Who would use it and for what?

A realistic approach for most printers is to start by using W2P as an enhancement to the service for existing customers. W2P portals do not by themselves attract web traffic, let alone generate new business; the online service needs to be marketed and it's easiest to build on existing relationships.

Repeat orders and catalogue items are the simplest to offer via web to print portal, but many systems offer the ability to support template-based artwork creation in which the customer can choose a design, edit text and/or select images and then preview and approve the artwork online before confirming the order. Within a franchise or retail environment, for example, this type of system enables individual stores or franchisees to order and pay for customised materials that conform to branding guidelines.

Links into workflow systems with pre-flighting and soft-proofing capabilities also make it possible to accept and validate user-submitted artwork files. Within established business-to-business relationships where there is sufficient production knowledge on the customer's side to understand and respond to any error messages, this can be made to work to the benefit of both customer and printer.

Web-to-print also enables new business models, from offering competitive rates on low-priority work that fills spare capacity to consumer sales. However, some of these ideas can require considerable re-focusing of the business and so should be planned carefully, ideally after a familiarisation period.

Types of web to print portal system

There is a proliferation of web to print portal products from a range of suppliers that includes MIS/ERP developers as well as printer and prepress vendors, but the majority are not specifically targeted at or optimised for wide-format print applications, having been developed to support commercial digital or offset print sales.

Some web to print portal products provide the online shopfront which can price jobs, take and confirm orders, and collect submitted files in a hot folder but do not themselves link into MIS/ERP or production, leaving the integration task to the user. More sophisticated systems will make these links automatically and in some cases can provide very close integration between job capture, order management, production and shipping to the extent that it is possible to configure a system for fully automated 'lights out' production at the printer's site.

From a customer's perspective it's valuable if the portal can provide information on job production or shipping status, as well as allowing review of quotes and invoices; again, the more integrated W2P offerings provide this kind of bi-directional communication and some offer artwork review and annotation facilities in addition. permits print work to be cited, requested, followed and overseen web based utilizing a standard internet browser. With a A web to print portal allows print work to be quoted, ordered, tracked and managed online using a standard web browser. With a web to print portal, customers may upload artwork, order catalogue items or modify template-based designs, and review and approve the artwork, all via their usual web browser. Online payments may also be made or invoices generated against purchase orders.

Why implement web-to-print?

There are many potential benefits from running an online sales portal. Customers gain the convenience of being able to order at any time that suits them; for simple 'off the shelf' items or repeat orders they may find this more efficient that having to phone or email. For the print service provider, a W2P portal extends both the effective hours of trading and the business's geographical reach.

With appropriate integration between the web to print portal, MIS/ERP and production systems, it is possible not only to automate job capture, but also its set-up and progression into production. By connecting the job submission and production processes, large format print service providers reduce delays and errors in moving work from quote to production, and allow sales and other staff to concentrate on higher-value work.

Who would use it and for what?

A realistic approach for most printers is to start by using W2P as an enhancement to the service for existing customers. W2P portals do not by themselves attract web traffic, let alone generate new business; the online service needs to be marketed and it's easiest to build on existing relationships.

Repeat orders and catalogue items are the simplest to offer via web to print portal, but many systems offer the ability to support template-based artwork creation in which the customer can choose a design, edit text and/or select images and then preview and approve the artwork online before confirming the order. Within a franchise or retail environment, for example, this type of system enables individual stores or franchisees to order and pay for customised materials that conform to branding guidelines.

Links into workflow systems with pre-flighting and soft-proofing capabilities also make it possible to accept and validate user-submitted artwork files. Within established business-to-business relationships where there is sufficient production knowledge on the customer's side to understand and respond to any error messages, this can be made to work to the benefit of both customer and printer.

Web-to-print also enables new business models, from offering competitive rates on low-priority work that fills spare capacity to consumer sales. However, some of these ideas can require considerable re-focusing of the business and so should be planned carefully, ideally after a familiarisation period.

Types of web to print portal system

There is a proliferation of web to print portal products from a range of suppliers that includes MIS/ERP developers as well as printer and prepress vendors, but the majority are not specifically targeted at or optimised for wide-format print applications, having been developed to support commercial digital or offset print sales.

Some web to print portal products provide the online shopfront which can price jobs, take and confirm orders, and collect submitted files in a hot folder but do not themselves link into MIS/ERP or production, leaving the integration task to the user. More sophisticated systems will make these links automatically and in some cases can provide very close integration between job capture, order management, production and shipping to the extent that it is possible to configure a system for fully automated 'lights out' production at the printer's site.

From a customer's perspective it's valuable if the portal can provide information on job production or shipping status, as well as allowing review of quotes and invoices; again, the more integrated W2P offerings provide this kind of bi-directional communication and some offer artwork review and annotation facilities in addition. entryway, clients may transfer fine art, arrange inventory things or change format based outlines, and audit and affirm the craftsmanship, all by means of their standard internet browser. Online installments may likewise be made or solicitations created against buy orders.

Why actualize web-to-print?

There are numerous potential advantages from running an online deals entryway. Clients pick up the accommodation of having the capacity to arrange whenever that suits them; for straightforward 'off the rack' things or rehash orders they may locate this more effective that phoning or email. For the print specialist co-op, a W2P entryway broadens both the successful long stretches of exchanging and the business' geological reach.

With proper mix between the web to print entry, MIS/ERP and generation frameworks, it is conceivable to computerize work catch, as well as its set-up and movement into creation. By interfacing the activity accommodation and creation forms, substantial configuration print specialist organizations decrease deferrals and blunders in moving work from statement to generation, and enable deals and other staff to focus on higher-esteem work.

Who might utilize it and for what?

A reasonable approach for most printers is to begin by utilizing W2P as an upgrade to the administration for existing clients. W2P entryways don't without anyone else's input draw in web movement, not to mention create new business; the online administration should be showcased and it's least demanding to expand on existing connections.

Rehash requests and list things are the least complex to offer by means of web to print entry, however numerous frameworks offer the capacity to help layout based fine art creation in which the client can pick a plan, alter content as well as select pictures and after that review and support the fine art online before affirming the request. Inside an establishment or retail condition, for instance, this kind of framework empowers singular stores or franchisees to request and pay for tweaked materials that adjust to marking rules.

Connections into work process frameworks with pre-flighting and delicate sealing capacities additionally make it conceivable to acknowledge and approve client submitted fine art records. Inside built up business-to-business connections where there is adequate creation learning on the client's side to comprehend and react to any mistake messages, this can be made to work to the advantage of both client and printer.

Web-to-print likewise empowers new plans of action, from offering focused rates on low-need work that fills save ability to customer deals. Be that as it may, a portion of these thoughts can require extensive re-centering of the business thus ought to be arranged precisely, in a perfect world after an acquaintance period.

Kinds of web to print gateway framework

There is an expansion of web to print gateway items from a scope of providers that incorporates MIS/ERP designers and additionally printer and prepress sellers, yet the dominant part are not particularly focused at or upgraded for wide-organize print applications, having been created to help business computerized or counterbalance print deals.

Some web to print entry items give the online shopfront which can value occupations, take and affirm requests, and gather submitted records in a hot envelope however don't themselves connect into MIS/ERP or generation, leaving the combination errand to the client. More modern frameworks will make these connections naturally and now and again can give close coordination between work catch, arrange administration, generation and transportation to the degree that it is conceivable to design a framework for completely computerized 'lights out' creation at the printer's site.

From a client's point of view it's significant if the entrance can give data on work creation or delivery status, and permitting audit of statements and solicitations; once more, the more incorporated W2P contributions give this sort of bi-directional correspondence and some offer fine art survey and comment offices what's more.

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Author: Rocketprint Software

Rocketprint Software

Member since: Jun 20, 2018
Published articles: 1

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