Steps for Creating a Brand Voice via Mobile Video Advertising

With so many factors to consider, developing an effective brand value could be a difficult task. Branding helps determine how others will consider the company and whether they are likely to choose it or not. A well-delivered brand voice gives the audience a better idea of what the business is all about. It reflects the brand’s personality, its core values, beliefs and the ideas that shape it.

Check out the Steps for Creating a Brand Voice via Mobile Video Advertising

1. Understand your target audience

As marketers, you must understand your target audience – their demographics, their interests and how they like to communicate. Understanding your audience simply means; how well you are connected with them and what similar tone, sentence structure, you are using to engage and delight them. Mobile video messaging platform like moLotus is one such means of effective communication that helps marketers to understand and reach their customers easily.

2. Get personalized

Personalization is the key requirement in mobile video marketing to engage customer’s interest. A brand that can get well-connected with their targeted group of people in a personalized manner is the best. In order to truly engage your customers, your brand voice should be personalized and customized. Just like humans, companies must also have beliefs & values that get connected with the consumers, personally by their name, age and gender etc.

3. Act consistently

Your brand message should be consistent across all platforms, whether you are using a mobile video advertising or traditional means of communication. If your message isn’t consistent there is a risk of sounding insincere and undermine. As a brand, your communication must be in the same way that it would be in person; from your actual content to typography.

4. Prioritize customer interaction

A response is the great way to improve! As marketers, you can stay on the top of your game by resolving all your customer’s issue and responding to all their queries on an immediate basis. moLotus, a digital mobile video messaging platform, is an innovative means of interpersonal communication that makes the interaction between the brand and its customers effective. It’s high-impacting up to 40 seconds mobile video content consists text, image, voice, video, links and multiple response options that make responding back flawless.

5. Track your ads performance

Marketers are well aware that performance metrics is a key to gauging success. Marketing just can’t rely on branding itself; results have to be measured properly. moLotus automated mobile rich media advertising platform makes ad performance tracking simple and easy. Its real-time tracker helps marketers track – a particular ad performance and make desirable changes as per the campaign’s requirement.

Conclusion

A strong brand voice is vital for any company’s success. Every small or big business brand can try mobile video advertising to build up a strong, recognizable and consistent brand voice in the industry that resonates on social media. It also helps businesses grow by multifold and earn higher ROI.

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