How mobile video advertising is driving the next biggest revolution in the advertising industry?

Mobile video advertising is the most trending technology of the time that has won both customers and marketers’ heart. In a world of technology, where users are inundated with a variety of advertising styles, rich media mobile video ads stand out among the other forms of communication. The moving images with voice and text make it more appealing to its viewers.

In comparison to display advertising, mobile video advertisement is far more attractive, customer engaging, entertaining, has greater creative possibilities, and its personal touch capabilities gives the customers a more immersive experience.

Here are some factors that explain how mobile video advertising is driving the next biggest revolution in the advertising industry-

Personalization

Brands have started realizing the power of personalized content. Therefore, the mobile video customer engagement platforms like, moLotus have started creating more customer-centric messages and videos to hold the user’s interest, herding them to the purchase gateway. It is an automated marketing platform that sends personalized and rich multimedia greetings directly to the millions of consumer’s phone inbox in minutes.

Opportunity for Creativity

Video advertising seemingly provides endless ways of projecting brand story which is attractive and engaging. Thanks to this host of eye-catching medium, marketers/ advertisers are now able to tap into their creativity while maximizing profit. Moreover, with an audio-visual mobile messaging platform like moLotus, brands can send personalized and interactive video content in minutes directly to their user’s phone inbox.

Expanded Space

Mobile video ads are not only attractive but they also provide an extended space for advertising brand products and services. Unlike the static advertisements, these mobile video ads allow marketers to advertise and build their brand value on a larger scale. Moving images, embedded audio, and voice are more effective than plain text messages. Marketers can also try moLotus- a mobile video messaging platform to send high-impact upto 40 seconds of long mobile video messages to establish a deeper customer experience.

Caters to Millions of Audiences

Rich media mobile video ads are able to cater with the different segments of audiences in one-go. moLotus is one such platform that reaches millions of customers instantly at a lower price. It is an amazing mobile video messaging platform that sends personalized greetings, wishes, offers and rewards to the user’s phone inbox directly "No app- No data" required.

Multiple Response Options

Multiple response options are a very useful feature which every online advertisement must have. Mobile video marketing platform like moLotus has multiple response options i.e. Call, SMS, and URL, which makes communication more effective between the advertiser and marketer. It is also convenient for people who are always on the move, irrespective of their handset type.

Conclusion

Mobile video advertising has opened up a number of new possibilities and is driving the revolution in the advertising industry, which is expected to continue doing the same in the near future. As marketers and advertisers, you must continue to innovate on these customer engaging platforms and earn higher revenue in exchange.

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