Digital Marketing Course in Bangalore

How the internet has revolutionized digital marketing

Digital marketing was introduced back in 1990 after the introduction of search engines which was commonly referred to as Archie. The web 1.0 platform enabled internet users to search for information over the web but couldn’t share the information over the web. Back then, web indexing wasn’t (Archie) much used since the web hadn’t evolved.

In 1993, digital marketing achieved his first milestone through the introduction of clickable banners. Later HotWired Company purchased banner ads to advertise through the web. This marked the beginning of the online advertisement.

In 1994, Yahoo established the first search engine and people started using the Yahoo search engine to look for information on the web. After a year of its launch, more people were using Yahoo to access information. Companies started optimizing their web pages to increase their rank in the search engine. Amazon E-commerce site was established in 1994 whereas eBay site was established in 1995.

Increased use of search engine optimization led to the launch of other search engines like HotBot, Alexa, and LookSmart in 1996.

During this time, marketing professionals started using Search engine optimization, SEO to ensure their website content appears on the top results of the searched information. SEO techniques like keyword stuffing and backlinks were commonly used to increase site rankings.

In 1998, Google was established. This is another search engine Company and over the years, it has become the most popular search engine across the globe. Google started penalizing sites using backlinks and keyword stuffing to create traffic with the establishment of the Google algorithm.

During the year, Microsoft launched MSN search engine whereas Yahoo introduced Yahoo web search.

The year 2000, saw the wipeout of the smaller search engines. Many internet startup companies were also closed down. Businesses which took time in studying the market leverage on the use of the internet to improve their businesses.

Google established AdWords in 2000 to help marketers in advertising their products and services. The google ads became a major player in the digital marketing world and improved sales of businesses.

Web 2.0 was also established which opened many doors for digital marketing channels. Interactive websites were also established which enabled marketers to publish dynamic content and allow the target audience to interact with the site.

Learn Digital Academy has put together the most-widely followed methods of Digital Marketing along with the latest techniques and methodologies to become a skilled Digital Marketer.