4 Important SEO Tips for Shopify Users

Ok, so you have recently set up a new e-commerce website. The Shopify Designers you hired worked with superb functionality to create a custom design that can make even your biggest competitors shook with fear and product photos so lush that every time you look at them, you want to buy them for yourself. Of course, you cannot do that. You will need actual shoppers in order to generate revenue and that’s where SEO comes in. You need more info than that, right? So, let’s work our way up with some top Shopify SEO tips if you really wish to create a successful marketing strategy.

Keyword Research

Be precise while searching your main keywords along with alternatives, LSI keywords and long tail keyword phrases and use them liberally and strategically throughout the pages of your Shopify store. It will help bring not only organic but quality traffic to your website.

Shopify on-Page SEO

After keyword targeting, you need to optimize the individual content pages including not only text but images and videos as well. This will show Google why your site deserves to rank for a particular keyword phrase as it’s highly relevant to the things you are selling.

Content Marketing

Having an awesome content strategy by including well-written, original, informative and eye-catching content to your site will make you the leader in your niche within no time. I know it’s a time-consuming process but you can always outsource it to any reputed Web Design Company Los Angeles or any such to help you generate regular compelling content.

Sitemap and Architecture

Optimize your site architecture as it is highly critical to not just Google but other search engines and most importantly, to your users. Optimization will help your customers find what they need in an effective way which, in turn, will increase your sales and thus, your traffic.

The above tips, I believe, will make a huge difference to the performance of your Shopify store in search results though there’s a lot more you can do, things such as technical SEO, building high-quality backlinks, integrating Google Analytics etc. but for now, executing these 4 tips in the beginning phase will be enough to ensure the enhanced sale and traffic to your website from search engines.

Paul Henry is an experienced professional in the field of Internet Marketing and currently associated with a web design company Los Angeles, California.