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5 Great Ways Android Applications Can Benefit Your Business

Author: Siya Carla
by Siya Carla
Posted: Aug 10, 2018

Embracing Android apps to increase business agility, perform repetitive trivial tasks, store information, understand customer behaviour, and deploy security and compliance regimes is great way to meet the needs of modern businesses and demanding customers. Since Android is an open source platform, a different types of apps can be created to suit the business environment.

The opportunities and threats lie in the future for a business is difficult to predict in the data-driven world, only when the business is not taking enough measures to digitally evolve its processes and people. Easier said than done, reshaping processes and re-skilling people is complex and need both time and investment. The best thing could be done in this scenario is to remain proactive in adopting technologies that could help the business grow, while also identifying business elements and processes that are not beneficial anymore. By being proactive, a business can efficiently filter what works and what doesn’t before the effects are visible on large scale. Android applications that increase enterprise mobility and promote agility can help companies remain proactive in decision-making and providing real-time overview and insight of the scenario. Here are the 5 benefits you can seek from using Android applications for your business:

Achieve Business Agility: There are three pillars of business agility: speed, flexibility, and resilience. And to gain agility, a company must work to build a strong foundation to increase efficiencies that lead to enhanced speed, flexibility, and resilience within the organisation, which is not limited to IT department. Using Android applications, companies can create a platform, where employees can become a part of agile culture following agile values associated with processes, models, and technology. And the organisation can collect the data to understand the patterns and behaviors that help in achieving business goals and creating a culture of change. But before creating an app, brief your android app development company about your business environment, tech-savviness of your employees, processes and approach of work within the organisation, so that it can create apps that fill your business gaps effectively. Besides, take care that functions and features are simple, straightforward and easy to use, which do not create complexity and confusion among users.

Provide Smooth Employee and Customer Experience: There was a time when the customer was the only the king, but nowadays, businesses have learned that to become successful, it is essential to keep the employees happy as well. A good interaction, where customers can gain positive experiences on a platform that is reliable and easy to use can make a big difference. Businesses can create android applications as a platform where they can understand their customers and create an emotional connection with them. The platform can also be used to capture customer feedback and measure the ROI. As the Android is an open source platform, you get immense opportunity to create engaging apps with easy to use interface.

Enhance Productivity and Reduce Cost: An Android app can be a great platform to fast-track the peer-to-peer communication, record important information and help in creating a checklist of items that need urgent attention. The apps can also be created for workflow optimisation and establish a certain way of doing a task within the organisation. There are numerous productivity focused apps that help in managing time, while also enabling employees to live their independent lifestyle. Using the apps, businesses can promote methodologies and automated processes that reduce the burden of trivial, repetitive tasks.

Adapt to Customer Needs: Buyers behaviors are changing at a fast pace and if the businesses didn’t read the buyers’ behaviour and meet their needs beforehand, there are chances that they lag behind in the market. Modern customers expect from the brand, and most of them are not willing to maintain the same level of loyalty as in the past. So for companies, understanding the needs of customers in advance is not like "being a step ahead" but an essential survival technique. Mobile applications can help companies meet this requirement by creating necessary engagement activities, which can predict their behaviour and preferences in coming time.

Address Security and Compliance: With mobile apps, companies can efficiently deploy security and compliance regimes to be followed by both employees and customers. Some may argue about the security threats faced by mobile apps, however, there are several preventive measures, which can help in maintaining the security of the apps, such as secure coding, multi-factor authentication, and rigorous testing. Android and JavaScript apps can not only help companies address the risk and compliance challenges, but also streamline operations and provide outstanding user experience.

What we have to understand here is mobile apps are not integral to IT department, but to the employees from different departments and customers, who may not be tech-savvy. So while creating a mobile, businesses should take care that the interface is not too complex and processes are smooth. If you have any concerns related to mobile applications, then write to me at webmaster@finoit.com, I promise you to get back to you quickly.

About the Author

Siya Carla is Senior Business Development Executive at Finoit Technologies, a leading custom software development company which makes ideas into reality by providing unique design and services.

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Author: Siya Carla

Siya Carla

Member since: May 02, 2018
Published articles: 9

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