Why all businesses should invest in Workplace Branding

Small area or vast spaces, open-plan office or factory floor, production site, warehouse, toilet or reception area – there’s no limit to where office branding can be applied. Companies of all sizes across all sectors can benefit from branding their working environments; not just big multinationals with sites all over the world or businesses with big budgets.

Workplace branding helps in many ways:

Reinforces company culture and brand.

Every company wants its employees to live and breathe its brand. Brand isn’t just the logo or website; it’s the values and personality of the company. Branding is a powerful way to show your staff, customers and visitors who you are and what you’re about.

That doesn’t mean the entire office should be plastered in brand colours and logos. Subtle inclusion in certain areas like the reception or corridor walls can convey the message. Making your vision and values visible for all to see, for instance, in communal spaces, such as breakout or kitchen areas, will remind employees of your company focus.

This daily reinforcement makes a big impact on anyone who spends time there—it makes them imbibe the corporate culture, feel a part of your brand. It’ll also provide visitors with some insight into the type of organisation you are.

Boosts morale and productivity

It’s a well-known fact that good office branding can boost both employee productivity and morale. It’s also widely-reported that many companies these days are investing in creating innovative workspaces, as they recognise it directly impacts their employees’ happiness levels.

Studies have found a direct relationship between office design and productivity, with the findings showing that a comfortable and ergonomic office design motivates employees and significantly increases their productivity. So the design and tools used in workplace branding should create a sense of community, instill pride and make employees feel comfortable and motivated.

Using wall graphics and displays to showcase your achievements is a fine way to make your workforce feel valued and appreciated!

Create a good impression for visitors & customers

A smart, well-branded workplace attracts good clients. Business visitors get a good impression of the company and its strengths.

Office branding is not just about painting the office in brand colours and sticking the logo in every room. It’s about studying the given space, identifying areas for content that best represents the company, instantly lifting the area and making it more engaging. For example, areas which are open to external audiences could display the company’s products, capabilities and achievements. Some of your testimonials can be converted into quotes for your walls – an indirect way of blowing your own trumpet.

This will engender confidence in your company, making clients feel that yours is a good company to do business with.

Interics Designs has decades of experience in workplace branding. Interics’ team of spatial design strategists not only understands branding requirements and is good at strategy, but is proficient at developing compelling concepts and transforming imaginative ideas into installations. Application of multi-disciplinary skills is important. Our decades of experience in the field and knowledge of latest materials, technologies and trends only help to hone our output.

Whether it is a brand experience centre or a corporate museum, showroom design or corporate office branding, Interics Designs partners with clients to help them achieve their vision and enhance business outcomes.

Interics Designs is a multi-disciplinary creative design agency in India with proven expertise in Brand Strategy, Brand Image Building, Graphic Design and Environment Branding.

Visit for more: www.intericsdesigns.com

If you are looking for the best creative design agencies and advertising agencies in Pune, Mumbai, India, visit http://www.intericsdesigns.com/. Interics Designs specialized in brand identity, marketing communication, exhibitions, space design