GDPR Compliance: Yet To Gain Traction

The GDPR is a new law that regulates and protect businesses in how to collect, store and process data collected from individuals. EU General Data Protection Regulation (GDPR) assessment tools help to decrease the concern about the security of collected data and also will support organizations to protect the personal data from cyber-crimes and unexpected breaches.

Those who handle personal data records of the clients in the EU must adhere to strict protection laws. There are many organizations which are not yet aware of the importance of the GDPR compliance. The organizations who fail to comply with GDPR rules have to face heavy penalties of 20 million euros, or 4% of worldwide annual turnover, whichever is greater.

Each and every business offers services by collecting personal information in the European Union have to be compliant with the General Data Protection Regulation (GDPR). GDPR is also applicable to non-EU organizations that operate under the EU premises or if they are concerned with handling an EU client.

The following business that deals personal data is applied to GDPR laws:

• Store personal data * Organise personal data * Collect personal data * Modify personal data * Transmit personal data * View personal data * Delete personal data

There are many good marketing automation platforms will help in acquisition and engagement, streamlining the execution of cross-channel marketing campaigns, including lifecycle email, abandoned cart, promotions and which will make a track to secure the personal information regularly.

Some easy steps towards GDPR compliance 1. Catalogue all personal data2. Minimize risk and reduce work3. Get Consent4. Enable subjects to exercise their rights5. Document your policies6. Consider territories7. Be transparent8. Consider your cold outreach practices

Use this checklist to ensure you have everything covered.

Double Opt-in consent on all– Lead boxes– Forms– Landing pages– Competitions

Check the following to know that your business is ready for GDPR compliance:

• Make short report and deployed across assets describing how the collected data will be used. * Links to full terms and conditions created. * Dedicated email address created for customers to contact for data information. * Links for dedicated email address deployed within the content. * Double Opt-in trigger email created for confirmation, with an additional link to complete the final steps. * Data officer appointed, briefed, and given access and authority to action user requests. * Data officer documentation created describing how customer data is used and stored. * Data officer provided access to a dedicated email address to monitor and action customer requests.

Gdpr will be affecting all organizations that do business within and outside EU, handling EU information. Under Gdpr, companies are moving away from the legacy systems towards a company-wide approach to the protection of personal data.