Top WeChat Marketing Strategies You Should Explore
Posted: Aug 30, 2018
If you want to break into the lucrative China market, you need to use the right marketing platforms. With more than a billion active monthly users, WeChat is a force to reckon with.
Here are a few WeChat marketing strategies that can help you gain leads and write a success story with Chinese consumers.
How to Leverage WeChat For Lead Generation
You can use WeChat to communicate with your target audience and generate leads. However, engagement and customer acquisition on WeChat is not easy and only 10% of WeChat interactions get 90% attention.
You should break down your marketing initiatives into the following four steps to generate quality leads:
- Community management, and
- Customer Service.
Introduction - You need to have a clear introduction of your company on WeChat. Chinese people like H5 pages, fancy presentations, videos, and mini sites. You need to use these tools to build your WeChat account.
Content- Good content is the soul of WeChat marketing and you cannot get visitors until you create good content. You need to produce compelling content that would increase your followers and brand visibility. Some characteristics of good content are - a catchy title, unique information, and attractive presentation.
Community Management- Many companies fail to reap the benefits of WeChat marketing because they do not promote or share content on media platforms, forum websites, and groups. They also forget sharing QR code of their WeChat account which leads to lost opportunities.
Customer Service- An active and easily accessible customer service can play a huge role in gaining the trust of the Chinese audience. This helps in direct interaction with customers and cuts down response time. Customers can contact the customer service department directly for any information about products and services and also for quotations if necessary.
How to Leverage WeChat for Branding?
Brand Content- You should create long, detailed, and informative articles to engage the audience. And quality matters over quantity.
Be Innovative – You need to create high-quality branded content and introduce at least one video every week to create awareness and enhance brand visibility.
Animation- Engage the community by offering animated content like games, attractive infographics, and online contests.
VIP program –Create a VIP program that would encourage visitors to register and get special privileges for becoming followers.
WeChat Advertising – You can use WeChat banner advertising to reach consumers. Some of the advertising options you will have are – a standard banner ad or KOL ad.
WeChat is a wonderful marketing platform for companies to build and strengthen brands in the Chinese market. And the WeChat marketing strategies discussed above would help your business take steps in the right direction to make the job easier for you.
Do you know any other Internet marketing strategies that can be used on WeChat? Do you have any questions? Please feel free to leave your comments below.
Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in china. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.
iti Direct Mail offers direct mail marketing services to businesses and non-profits.