5 Reasons Why WeChat Makes for a Good Marketing Tool

WeChat is a mobile messaging application which offers text and voice messaging services. In 2013, Google Play Store ranked WeChat as the most popular social network application in its country of origin, i.e. China and Malaysia and was also ranked first on the Apple Store.

WeChat is more than a social networking app as it is an ideal platform to fill the gap between online and offline marketing. It is a great way to connect with a wide base of customers and create brand awareness using the WeChat online store. Over time, many companies started using WeChat marketing as an effective marketing tools because it has a wider reach to potential customers. There are two types of businesses that can benefit from WeChat marketing: companies which target the mass or global markets and companies that focus on local customers.

Here’s some reasons why companies should make use of Wechat ecommerce to market their businesses:

1. Power of social marketing

One of the advantages WeChat provides for companies is getting access to a large user base. Any platform that gathers people makes for a good marketing opportunity. As a messaging app that functions as a platform for connecting people through instant messaging on social media, WeChat offers a virtual word-of-mouth marketing platform. For example, the ‘Share on Moments’ function allows the user to repost someone else’s story to their own feed. WeChat creates a huge B2C, B2B, and C2C network for meeting various requirements related to direct marketing.

2. Function

Various features on WeChat such as Moments, Voice, Message, Free Voice & Video Calls, Meet New Friends, WeChat Out Calls, not only increase user interactivity but also provide WeChat marketers with many attractive choices for marketing tools. You can be creative in playing around with these features to find unique and interesting methods to market your business on WeChat.

3. Online sales

The WeChat online store has garnered attention from many e-commerce markets and is showing signs of great potential. As WeChat is globally available, you can benefit from cross-border e-commerce and accept orders from different parts of the world to enhance your business. You can also notify your followers directly about your updates and help them find out more about your new products and services.

4. O2O business model friendly

The QR code scanning function allows for express mobile payment and is fully optimised for online and offline businesses. It helps vendors in billing their customers properly as they can create QR codes for different items and users scan these codes to access product information and transaction guides.

5. Games

Nowadays, more and more people play games and socialise on the internet. Multiplayer games with easy-to-install plugins are gaining more popularity as compared to single player ones. It is estimated that WeChat games will become a huge success and this is something that marketers can capitalise on.

Thus, it can be said that WeChat is the present and future of mobile marketing.

Explore the web for more information and suggestions on the benefits of WeChat ecommerce for your business and how it can help you to reach out to your potential customers.

Stuart Jepson is a media marketing manager with a leading ecommerce company and he strongly recommends Wechat online storefor meeting diversified marketing requirements.