SEO: No resting on your rankings!

When you had your business website built, you made sure it was optimised for SEO so it would be easily found and ranked high by search engines. You created search engine-friendly content, inserted keywords naturally into the copy, and paid for quality link building.

But SEO doesn’t stop there. With the way the digital world and search engines keep changing, SEO needs to be ongoing in order to be effective. Search engines like Google continuously bring out new products and update algorithms. It has changed how it handles local search, mobile search and re-direction.

What’s more, Google wants to see links to your website on other sites too but these should be high-quality sites. So you need to be up to date with Google’s changes and evolve accordingly.

Ongoing SEO is vital to your online success, and there are some basic tasks that must be done.

Someone needs to monitor and review the results your SEO is bringing in. Analytics might show there’s little traffic coming in, or that some pages just aren’t effective. You need to continually review the analytics and make changes accordingly.

Ongoing analysis of the competition is another aspect you need to consider. This will allow you to make changes as required to ensure you maintain your ranking.

The most imperative task is of course, continuous content creation. Fresh content is essential, whether in the form of new pages, augmented content on existing pages, or blogs which are updated on a regular basis.

So in SEO, there’s no question of resting on your rankings! SEO is not a ‘do it and forget it’ activity! To remain relevant and competitive in digital marketing, ongoing SEO is crucial.

Interics Digital can help you create an optimized digital marketing strategybased on your allocated budget. We are the Web Development, Digital Marketing and Design wing of Interics Designs, strategic brand consultants and multi-disciplinary design agency with 25 years of experience serving hundreds of clients from diverse B2B and B2C verticals.

At Interics Digital, we follow the tried-and-tested RESEARCH, STRATEGIZE, EXECUTE and ANALYZE process to create intelligent online campaigns. Our years of industry experience empower us to offer you a gamut of digital branding and marketing solutions. We have the knowledge, the expertise and the creativity to become your "Online Brand Custodian" – and enable you to achieve your goals of SEO, enquiry generation, reputation management, brand building or e-commerce.

Visit for more details: www.intericsdigital.com

Interics Digital is an interactive digital design and user-experience agency, specializing in multi-product marketing service creations.