6 Ways to Improve your Real Estate Website

With the ever-growing competition in the real estate sector, having a substandard website is doing an injustice to yourself and your business. Realtors are getting smarter, and are integrating advanced solutions to stand out from the rest.

A recent eBizMBA statistics revealed that 36,000,000 people visit Zillow each month to browse real estate listings, followed by Trulia at 23,000,000 and Yahoo! Homes at 20,000,000. If these numbers are anything to go by, then you have so much potential of growing as a realtor. The idea is to understand how best you can attract prospects, and convert them into buying clients.

If you are just getting started, or have been in the business for a while, but still unsure of how to set yourself apart from the internet noise, then here are six ways you can improve your real estate website:

Have a blog

A blog is an integral part of any website – if your site doesn’t have one, then you are missing out a great deal. A blog section is where you’ll write content to educate your prospects regarding everything they want to know about real estate. It is also important as it helps attract organic traffic to your site. A recent study by HubSpot revealed that companies that have a blog experience 126% high lead growth than non-blogging companies. Remember to provide fresh and relevant content regularly so that you can draw people to your site. And if you don’t have a website, then you can hire real estate website designers to help you build one.

Show, don’t tell

Great content will bring people in, however, once they are on the site, they expect to see beautiful houses and neighborhoods. The best way to achieve this is by including high-resolution images and videos – just in case you didn’t know, listings that have videos get 400% more inquiries than those who don’t. Videos allow you take your prospects on a virtual tour through the home and neighborhood without the need of them traveling. However, you should not overload your site with videos lest it becomes slow.

Create easy to follow guides

Most homeowners don’t have experience buying a home; and because this could be their first or at most, second home buying tour, you’ll want to make it easy for them. Otherwise, they will feel intimidated and bounce off. Offer easy to follow step-by-step guides regarding the home-buying process so it doesn’t appear as though it is daunting. You might even want to include every single one of these tips in a video or a blog so it’s like you’re holding their hands throughout the process.

Keep off from excessive pop-ups and ads

No one likes an advertisement. No one loves pop-ups. Yes, you might want prospects to subscribe to your offerings, but keep in mind that websites that are too spammy are a complete turn-off to your visitors. Pop-ups are a great way to get emails that could end up being sales. However, you should use them in moderation. In case you didn’t know, 68% of traffic feels like blocking any website from search results because of too many advertisements.

Ensure your site is responsive

Optimize your platform so that it can fit on any browser, and any device that your clients are using, whether it’s a tablet, phone or computer.

Resource Box

If you are looking for Real estate web design template or hire real estate website designers, the author of this article suggests Intagent.

If you are looking for realty website design and development, the author of this article suggests Intagent.