Why You Should Pay Close Attention to Mobile App Personalization

In the current digital age, mobile apps are undoubtedly the most acclaimed way of driving excellent business results. As simple as that may sound, the fact remains that without personalization mobile app users can quickly move on to other mediums that present the potential to give them exactly what they are looking for. A study found that 96 per cent of marketers agree that personalization helps improve customer relationships and 66 per cent of them have indeed observed a 1 per cent to 20 per cent improvement in their KPIs due to personalization. Another report found that apps across different industries experience an average churn of roughly 75 per cent by the third month from the time of download. That’s losing over half of the user base -- which can be ascribed to the lack of optimization and engagement.

Here are some ways companies can address this issue:

1. The first step in the endeavour personalize user experience is to customize onboarding. Assess the installer's data points, i.e. the source from which the user came, what they were looking for, what led them to download the app, etc. This will allow business to build a custom journey within the mobile app that fortifies your app's novelty and helps the user feel valued.
2. Use push notifications to for persistent communication with users. Starting from sharing tricks to utilize the app better, to notifying them about new features, to recommending in-app purchases helps prolong users' app session as well as maintaining a decent engagement rate.
3. In-app communities are an excellent way to deliver personalized content to users via tips and tricks. A platform to network with each other further complement users' in-app experience, thus improving retention rates.

Now, if you are still unsure why you should undertake such efforts, let the following reasons convince you:

• Using customer data to develop a personalized profile enables businesses to send offers that users are actually interested in, which, in turn, helps establish loyalty for the company.
• Personalization helps the company correctly push users towards elements they are likely to be interested in but are currently not engaged with. This, consequently, boosts users' engagement with the app and the brand.
• Any company's retention efforts simply can't be about just engaging users with content or integrating straightforward social media sharing. Instead, it also has to be about removing any impediments such as those in the subscription renewal process. Personalization helps companies understand users' subscription status, reading patterns, etc. and consequently assist in identifying users who are likely to churn.

Considering that 81 per cent consumers want brands to get to know them and understand when and when not to approach them, it is clear that mobile app personalization is the way to go. Take the example of Nik's fitness app -- Nike+ Run Club, which allows users to select a workout plan, which is then automatically adapted in accordance with the users' progress. This approach has worked wonders for the sports brand since its app has been received overwhelmingly by both users as well as the media.

If you are also looking for a business mobile app development service that can help you achieve such extraordinary results with your app, be sure to check out Rishabh Software. With its extensive experience in the industry and a massive portfolio of clients, Rishabh Software is the ideal partner to get started on your mobile app today.

Olivia Johnson is a technical writer, love to share stuffs related to technology & development.