SEO Techniques used in Content Campaign

After the right execution mechanism for link building campaign has been chosen and it is ready to be launched, one cannot forget about the SEO part or Search Engine Optimization. It’s easy to get carried away with the excitement of the campaign; however, some amount of time needs to be invested in order to make sure that all the aspects related to SEO are being covered. This is a very important step in this entire process as it would help to generate more traffic and add more value to the business.

List of Important SEO Points to be covered

Over the years, SEO marketing has become one of the most significant tools as far as digital marketing is concerned. Here are a couple of points which needs to be covered in a content campaign.

• Page Titles: This is the basic and perhaps the most important point which needs to be taken into consideration. However, the fact of the matter is, there are many who tend to forget the optimizing the titles of their pages. If someone is going for a full makeover of a page using cascading style sheets or custom HTML, in that case, it is important to manually define a page title.

There are 2 major areas of consideration here:

• It needs to be remembered that the title of the page which is being displayed in the search result generated by Google can also be used in other channels of social media. In that case, the title needs to be a bit catch and enticing in order to attract more crowd
• If a piece of content is being built with the intention of attracting links, there are chances that it might rank for reasonable volume keywords. Investing some time to do some research on keyword and optimizing the page title is worthwhile. In absence of relevant and convenient keyword that can be used for the purpose of optimization, adding a few secondary phases can prove to be quite useful. Targeting a keyword which has already been used by another page should be avoided.
• Meta Description: An attractive and well-composed page title is not sufficient enough to help improve the ranking. Some amount of time needs to be invested in writing an accurate, enticing and clear Meta description. This is the section which would reflect the piece of the content. This would help the content to be used in the social platforms and also improve click-through rate.
• Text and Images: Talking of text and image, the infographic is a common example. There could static infographics with lots of texts. With the help of relevant and informative texts, it is possible to create a more attractive and enticing content. The idea is to draw as much traffic as possible, therefore, in order to achieve that it is imperative that sufficient amount of content in the form of text is being added. Images play an equally important role. People like to an idea of what they are reading about. Here come the images into the picture. They can portray a true and clear view to the people who would get a clear idea and at the same tile would be able to match the text with the image.
• Internal Links: This is another important aspect which needs to be taken into consideration. There are two types of internal links that are used when it comes to optimizing the content
• Links to Key Pages: As the name suggests, this type of link is created to link with the key pages in the site. They can be in the form of the navigation bar, a footer or links within a copy.
• Links from Key Pages: It is just the reverse mechanism of the one mentioned above. Here links are created from different key pages

Internal links play a very vital role in web page optimization and have become an indispensable part of the entire process.

Apart from these, there are various other mechanisms which are used when it comes to SEO marketing and web page optimization. The entire process demands a high level of technical expertise and the same time up gradation with the ever-evolving technology. In the year 2017, the entire concept of SEO went through a radical change as new and more advanced techniques were introduced. Today, SEO is perhaps the most vital tool of marketing and is being used by the companies from all over the world, irrespective of their size and dimensions

It is expected, that within next 10 years, a huge advancement would be triggered in the field of SEO and which would make it even more effective and gradually it will replace the traditional form of marketing. Search Engine Optimization is the need of the hour as far as profit maximization is concerned.

I am a tech support consultant which deals with various types of technical issues and their solutions.