Why mobile video advertising is crucial for b2b marketers?

In this world of digital marketing, mobile video advertising is highly essential for B2B or Business-to-Business marketers. This small-sized marketing platform has now overtaken all other traditional marketing means/tools by storm.

But how is it beneficial for B2B marketers? Why is it different & better than other marketing means?

Years ago, eMarketing was in the hype among the marketers as it offered endless benefits when compared to the traditional means. But, later with the advent of Smartphones, connectivity got more revolutionized as it provided more benefit to the entrepreneur, such as customization, reducing manpower, lower-cost, easy tracking and revenue generation. Now, it has become extremely essential for the B2B marketers to incorporate this digital device in their business planning and strategy.

While, it has also been observed that companies, which are working in B2B space have accepted and adopted advertising via mobile phones for better customer reach and more profit generation.

And, to know more about how mobile video advertising is important for B2B Marketers, let’s take a look at some of the benefits that top brands or marketers have enjoyed till now-

1. Marketing-process automation

Business-to-business marketers are using mobile marketing automation to enhance process, improve engagements and measure the effectiveness of their campaigns. According to a recent report of "eMarketer", 79% of B2B marketers are using marketing automation, worldwide. A revolutionary mobile video customer engagement platform-moLotus can be used to run an automated long term campaign for birthdays, anniversaries, reminders and festivals. Several big names in the industry, like, Samsung, Proton & Panasonic have opted for moLotus to double their response rate and earn high margin revenues.

2. Reduced advertising cost

While, the other source of information could be an expensive affair and have a limited approach but the advertisement via moLotus mobile video messages, keep the customers engaged at comparatively lower cost and for a longer duration while getting better response. To generate higher revenue at low cost, B2B marketers can try moLotus- a rich multimedia mobile video messaging platform. It is a ground-breaking marketing tool that saves huge printing & mailing cost, enhances response rate, generates lead and helps exhibit products & services efficiently.

3. Tracking ads performance

You've created your ad, and it's up and running. Your next step is to find out whether your ad is performing well or not. Tracking the ad performance is always a primary task for an advertiser or marketer. An advanced & innovative real-time customer engagement platform like moLotus makes ad performance tracking easier and competent. By tracking the ad performance, B2B marketers can easily make desired changes to the campaign for the better result. This platform helps marketers/advertisers control their ad competence and success, like never before.

4. Large high margin revenue generation opportunity

In fact, this globally scalable digital mobile video advertising platform is not only beneficial for marketers & advertisers, but also a high-margin revenue generating opportunity for global investors and telecom operators.

Conclusion

Nowadays, B2B or business-to-business marketers are growing revenue, reducing printing & mailing cost and tracking their overall ads performance by using automated & personalized mobile video marketing platform.

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