Tips to Hire Video Production Companies
Posted: Oct 06, 2018
These days videos are widely used as marketing collateral for both B2C and B2B companies. Corporate videos are used in a variety of fashions from training videos, to marketing and promotional videos that can express the company’s message more clearly and make a genuine human connection with the audience. With the power of promotional videos, it is possible to connect with audiences in a natural manner - sharing many details but in a succinct fashion. Companies have two main options to produce corporate videos, either produce the entire corporate video in-house or work with a professional video production companies.
Professional video production companies have extensive experience in producing corporate video content, or promotional videos, which means they have talented professionals who can make great videos within a short period of time and apply tested marketing strategies. If your organization is thinking about adding video marketing to your outreach efforts, or if you need a video production partner in NYC then this article is for you - we have four tips to consider when hiring a video production company in NYC:
Four Tips to Hire Video Production Companies
1. Prepare a creative brief
A creative brief will help guide the video production process and communicate to the video production company your vision. Of course, the right video production company can also work with you to identify the creative brief - they’ll ask the right questions to guide the video production process and hone in on all of the particulars to produce your corporate video production in a manner that meets your team’s vision. This creative brief is the basis for the video production project and provides a strategic guide to the video production company with your vision and the overall objective of the corporate video. Working with you the video production company, and the video producer, will use this to ideate on the script, shooting and other aspects of video production.
2. Make a list of production companies
The next immediate thing you need to do is make a list of video production companies in NYC. The best place to start the search is online. Check their websites where all the details regarding the company are stated. Go through their client portfolio, testimonials from previous clients, and samples of previous work. By going through the video production companies’ website, you will have sufficient clarity whether the company can deliver what you want.
3. Request a Quote
Once you have made a list of the video production companies in NYC that seem like they may be a good fit reach out to the organizations. Try to speak with someone at each video production company, or set-up a call to learn more about their process, experiecnes, and discuss your project in particular. As you have these conversations, listen to the answers they provide, learn about how they will work with you throughout the video production process, and see how well they understand and interpret your vision for the video production project. With all of that in mind, look for a video production company that understands your vision and can provide you with a flat-rate for the production - this will eliminate concerns down the line about potential budgetary overages.
4. Request a Proposal
A proposal includes a brief summary of everything that the production company can offer you, the video production standards they would follow, a high-level overview of the proposed creative approach, and a flat-rate for the project. Among the shortlisted video production companies in NYC, you will need to select the corporate video production proposal of the company that you feel can best bring your corporate video to fruition.
Again, the right partner should be available to answer any questions that you may have and guide you through the corporate video production process.
With your research done, make your selection as to which video production company in NYC you feel can best help you with your corporate video production project.
NYC Video Pros, one of the leading video production companies in New York City providing turnkey corporate video production solutions from single camera productions to multi-camera live stream events. To learn more about us, visit www.NYCVideopros.com/about.
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