The New Face of Digital Marketing in 2018- Mobile Video Advertising

Nowadays, mobile video advertising is the hottest and much talked about thing in the industry of digital marketing. But, if still you haven’t incorporated it into your marketing strategy, you have missed a lot!

For decades, top brands & advertisers have been promoting their products or services using traditional medium of communication like television & radio, which was overtaken by computers and now by the interactive & dynamic mobile video ads.

According to "Diode Digital", mobile video is 200% more effective marketing tool than any other traditional means of communication. Marketing via rich multimedia content videos is the most effective and convenient way of interpersonal communication that engages customers better than other traditional or expensive marketing tools like SMS, emails, banners and pamphlets etc.

Let’s have a look on the checklist that defines why mobile video advertising is the new face or the evolution of digital marketing in the year 2018-

1. Personalization

Top brands like Tata, Dell, Panasonic, HSBC, L’oreal, Tokio Marine and American express etc have started realizing the power of personalized content. Therefore, they have started creating more customer-centric messages and interactive multimedia mobile videos to hold the user’s interest, herding them to the purchase gateway. In order to target customers more personally, marketers are using moLotus- an innovative rich media content and personalized mobile video marketing platform. It is an automated platform that sends personalized & customized video messages and greetings directly into customers’ mobile phone inbox. With moLotus, marketers can save excessive marketing spend while delighting & engaging their customers with personalization.

2. Automation

With the growing number of smartphone users and technological advancement, everything is getting automated. These days, top brands & marketers are using automation software to manage their bulk consumer data and run automated long-term campaigns for special festivals and occasions like birthdays & anniversaries. As a marketer, you can try moLotus spam-free & fraud-free data secured mobile video messaging platform, to automate your marketing activities.

3. Small Screen Engagement

Due to unrestricted access to the mobile phone, users get to enjoy their favorite stuff on their personal small-screen device. People find watching videos more convenient on their handsets than on desktops, laptops and television. They find Smartphones, easier to use and more convenient to reach at any moment of their choice. As a marketer, for a more full-screen personalized & customized customer engagement, you can try moLotus audio-visual digital mobile video messaging platform to keep your customers delighted and loyal. It is a cost-effective communication medium that sends customized and interactive greetings, rewards and offer messages directly to the user’s phone inbox keeping them engaged.

Nowadays, with mobile video advertising platform like moLotus, marketers are strengthening and transforming their marketing strategy and developing their business plan that is helping them molding their new digital marketing face in 2018.

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