3 different ways to maximize company’s revenue via mobile video advertising

Mobile video advertising is proving its importance with every passing day by creating new demand and desire while enhancing customer reach, establishing engagement & delivering better ROI. With the growing popularity of smartphones among people, mobile video advertising has become a necessity and the hottest area of digital & mobile marketing. Advertising via mobile phones has turned out to be the biggest high margin revenue generating opportunity for top brands and marketers. Top brands like TATA, Dell, Proton, Panasonic and LOreal etc. have started engaging new customers and generating profits via mobile video marketing. They are acquiring new customers, delighting existing and generating more leads & profits. As a marketer, if you haven’t still updated your marketing strategy, then hopefully these below-cited marketing strategies are persuasive enough to make you take a closer look at an investment on advertising via mobile phones. Let’s have a look on three different marketing styles or ways to maximize advertising revenue by incorporating mobile video advertising in marketing or customer engagement process- 1. Interactive mobile video ads

Marketers have started realizing the fact that mobile video ads are much more engaging and impacting than ads that people see on Television, emails, banners or pamphlets. According to the recent report of "inmobi", mobile video ad spending will reach $18 billion in 2019. By keeping the current trend and importance of mobile advertising, a revolutionary mobile video customer engagement platform has been introduced in the market called moLotus. With moLotus, marketers can send upto 40 secs of long unlimited mobile videos directly into their customers’ mobile phone inbox, irrespective to their mobile type, brand or model. These interactive mobile video messages may contain audio, video, images, content and graphics etc.

2. Interpersonal communication

Interpersonal communication between the brand and customer is extremely important. It keeps the consumers retained and loyal. An ideal advertisement is something that makes a customer realize that this particular ad is made only for his or her. Marketers can maintain a strong relationship with their customers by sending personalized messages to them. And for the same purpose, they can try moLotus, an interactive digital mobile video messaging platform. It enables the brands to send personalized and customized messages, greetings and offers directly to the target audiences in minutes, according to their name, age, gender, nationality, current location and interest etc.

3. Multi-channel approach

The multi-channel approach is a proven way to boost customer engagement process, generate revenue and accomplish other business requirements. In order to run a successful campaign, marketers can try a platform like, moLotus- a breakthrough mobile video messaging platform that enables their customers to directly reach them and share their feedback via multiple customer-interaction options such as SMS, callbacks and URL. There are other digital and social media video advertisers as well such as Facebook, Google, LinkedIn etc. that an advertiser can consider while strategizing.

Top brands, whether big or small, are now targeting their prospective customers and generating more leads while maximizing the overall advertising revenue via mobile video advertising platform like moLotus and other digital platforms.

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