How mobile videos help your customers to know your brand better?

With the evolution of technology, marketing strategies have also developed. No longer can businesses solely rely on the traditional communication channels like TV ads, roadside banners and pamphlets etc. In order to enhance the brand awareness, marketers must go with those channels where the chances of finding the customers are much higher.

As we all know, the number of mobile phone users is increasing day-by-day which leads to an opportunity for top marketers/advertisers to show up their brand ads and demonstrate their products to the millions of customers in a single go.

As per the recent study of "IAB", around 70% of customers are enjoying and welcoming the option of receiving ads on their mobile phones. Actually, people have become the captive prisoners to their own mobile phones. This is undoubtedly a positive sign for the marketers, as they can reach their target audiences 24 hours a day & seven days a week.

Here are some points listed below that define why mobile video advertisement helps building up a brand image that is a very important aspect of any successful business organization-

1. Multimedia usages

Unlike the still or static advertisements, mobile video ads allow marketers to advertise and build-up their brand value on a larger scale. High quality moving images, embedded audio, along with text are more effective than simple or boring plain text messages. For the same purposes, marketers can try mobile video messaging platform like moLotus to establish deeper customer engagement via rich multimedia content mobile videos.

2. Options for Creativity

Mobile video advertising seemingly offers endless ways of foretelling brand story which is interactive and eye-catching. Thanks to this host of eye-catching medium, marketers are now able to tap into their creativity while maximizing profit. Moreover, with an audio-visual mobile messaging platform like moLotus, brands or marketers can deliver unlimited personalized & customized interactive videos directly into their customers’ phone inboxes.

3. High appealing mobile videos

Today, the audience wants to see the products in action rather than reading a long product description. A mobile video ad makes the user feel special and personally connected to that particular brand. Thus, brands should try mobile video advertising platform like moLotus to reach and engage their maximum audiences. Moreover, the multiple customer-interaction options like SMS, Calls & URL help in engaging customers’ interest and brand awareness.

4. Raise Brand Awareness

Mobile video ads have overtaken the market while leaving a very little room for other advertising media to breathe in. In order to match this growing need, marketers are trying to overcome this ‘banner blindness’ with the help of mobile video ads that are fun, engaging and attractive. Consumers find these interactive ads more appealing and effective in remembering the brand name which also helps in molding their purchasing behavior.

Conclusion

Due to anytime-anywhere capability of mobile phones, mobile video advertising has turned out to be the biggest chance for top brands and marketers to enhance brand awareness, generate leads and earn greater ROI.

By writing this article, I am helping contact center businesses to increase profit, enhance productivity and decreases business down-time risks. To know more, visit http://www.simcomm.com/