Make SEO Effective Through Content Marketing
Posted: Nov 08, 2018
Content is known as the king in marketing as more people are going online to get answers while content marketing is even more important for your business’s success.
Whether you are a seasoned content marketer or are looking to write your first blog post for your new company, you can come up with content that is effective and leads to conversion and sales can be daunting. If you are looking to bring more traffic to your website and subsequently more sales through effective content marketing then keep reading.
Here are the effective ways that most local SEO Melbourne are using.
Have a Plan
This may seem a bit odd but having a plan before you do anything else in your content marketing will make your content more targeted and its production more consistent.
Then know what is the value of your company’s overall objective for the content and also know what is the purpose of each kind of content will be and its value to readers. After you have researched your target audiences, you will have a clear picture of what content to write, the tone of the content, and when and where it should be posted.
When it comes to distributing content, different platforms require a different frequency of posting. For instance, Twitter, it requires multiple posts a day while with Facebook, you can get away with once a day. Building an editorial content calendar will be an important part of this pre-content plan.
Know Your Audience
You cannot get many sales and conversions if the content you share with your customers are on subjects they could care less about or identify with. While when writing for your audience to keep your content value relevant to the industry you are in and focus on how your company’s products or services can help solve a consumer’s problem. You can use different tools like Google Analytics and Facebook Insights to get the idea of the demographics of your website traffic.
Armed with an idea of the people who visit your company’s website, you can better judge what kinds of people and what style you can use in blog posts, social media posts, and website content.
Know When and Where to Post
You can write the best blog post of your life but if it is posted on a site or social media platform then your audience doesn’t use.
Your social media manager should know that most of your company’s Facebook fans are online. While if you are company doesn’t have a dedicated social media manager or department, most website and social media analytic tools will have a feature where you can see the most and the less popular time when people visited your site.
However, knowing your audience will also give you an idea as to what websites and industry blogs they are regularly visiting and what social media channels they utilize to engage with each other on.
Quality over Quantity
It can be really tempting when you continuously pump out contents. However, your audience doesn’t want more content but instead, they want quality in that contents which are interesting, valuable, and informative.
Visitors tend to come to your site because they trust you and believe that you will answer their question or address their concerns. An abundance of low-quality content will only take up space while viewers won’t bother reading it.
However, high-quality posts will get more attention, engagement, and shares which should be the goals of a solid content strategy. However, you can visit digital marketing company Melbourne that post of high-quality contents for more attention, engagement, and shares.
Stella is working at Clickmatix as the digital marketing manager. Contact her @ firstname.lastname@example.org.