Seo services

That means that users published around 216 blog posts while you were reading these five sentences.

And that’s only counting WordPress users. If we were to count all blog posts, that number would surely be higher.

This makes it kind of tough to stand out. But you have to if you want to make your blog a successful one.

While I often spend 4-5 hours writing my blog posts, the ten minutes I spend optimizing each post are easily the most important.

No wonder millions of people Google the term "SEO" each month.

On any given day, people conduct more than 2.2 million searches. And that’s just on Google — to say nothing of the other search engines.

Therefore, showing up on the front page of Google can be the deciding factor between a business that’s thriving and one that’s, well, bankrupt.

But what does SEO even mean?

You probably know that it stands for search engine optimization, but what do you need to optimize?

Is it the design? Or is it the writing? Or maybe it’s the links.

Yes, yes, and yes — it’s all of that and more.

But let’s start this SEO guide at the beginning.

Definition: According to Wikipedia, SEO is "the process of affecting the visibility of a website or a web page in a search engine’s unpaid results."

Alright, let’s translate that to English. Here’s my go at it:

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

Let me break that down even further:

When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase "vegan lasagna."

SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.

We’re going to dig deep into SEO, but feel free to jump to any section that interests you:

• Overview
• White hat vs. black hat
• Cleaning inside your house and outside: on-page SEO vs. off-page SEO
• On-Page SEO
• Off-Page SEO

Overview

Now what does that magic look like, and why does it even matter?

Like I said earlier, the vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.

Combine that with the fact that the first five results on Google get 67% of all clicks, and you get an idea of why search engine optimization is so important.

There’s a joke going around the web that highlights how crucial it is to hit the first page of Google:

If you ever need to hide a dead body, you should place it on the second page of Google search results.

If your blog post, article, or product is on any other page of the Google search results than the first, then it’s the equivalent of it not ranking at all.

But to understand how to show up first in the search engine results, you first need to know how search even works.

How Search Works:

Now that you have an idea of the basics of SEO, I’ll take a look at some of its components in detail.

While Google guards their search algorithm pretty well and not all of the over 200 determining factors are public, Backlinko did a great job of compiling as many of them as possible into one big list.

But first, I need to get one thing straight. There are two sides of the SEO force, and you need to choose yours right now.

White hat vs. black hat

As you know, I’m playing the long-term entrepreneurial game instead of just trying to get a quick buck out of it.

It’s the same with search engine optimization. Some people are in it to make a few grand really quickly while others are in it for the long haul.

If you want to work SEO like a get-rich-quick scheme, you’ll probably end up doing black hat SEO.

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