Is Augmented Reality Advertising Important? How is it Beneficial for Business?

Sure, we cannot change the reality, but we can change the way people see the reality!

Brand advertising is one thing that businesses cannot do without. With changing customer’s behavior and perspective, brands are always looking for innovative ways to emotionally connect with the audience. The best advertising solution realized by most of the successful brands is Augmented Reality. Incorporating augmented reality into their advertising, branding, and marketing solutions have helped them to gain massive success and endless opportunities to expand.

Presently, the retail sector is in midst of a serious tech reawakening. But what does it imply for the marketed today? According to the Industry lead and VP of retail at Oath, Sarah Martinez, this was a major challenge posed by their company.

Oath is a Verizon platform that helps business brands to reach their advertising goals. From high-quality ad formats to personalized experiences, there are some revolutionary novel technologies available to connect brands more meaningfully with shoppers. And among all technologies, VR and AR are very important.

Augmented Reality or AR is all about enhancing customer experience for retailers, for business brands it is primarily about boosting the interaction and engagement level of the brand with their target audience, hence aiming for a distinct level of brand loyalty.

Consider an example, where you are a sportswear brand offering customers an option to scan your products daily and receive the updated sports or athletic news or tips on running. With this, engagement with your customers would definitely improve.

Here we share the real-time experiences of some reputed brands that have successfully incorporated AR into their branding and marketing strategies and have been able to enjoy immense success.

Branding and Marketing Campaigns that used Augmented Reality to their Success

• Starbucks Valentine’s Day Marketing Campaign – 2012

During this campaign, the company allowed the consumers who had downloaded their AR apps to scan the coffee cup and avail exclusive romantic cards that they could send out to their special someone. It also offered them an engaging and immersive experience for the customer.

The campaign was highly successful and was able to help drive huge traffic to their Starbucks outlet.

• Augmented Reality Brochures Introduced by Siemens

Siemens is another company that made it possible for its consumers to get a rich experience with the help of Augmented Reality. The company used AR products in its real size, hence bringing in every detail and market its features most effectively to the clients. Also, they made it possible for the user to interact with its newest gas hob knob and experience the StepFlame technology without holding the product in hand.

• Coca-Cola Arctic Home Campaign – 2013

WWF and Coca-Cola teamed up together and introduced an impressive augmented reality campaign to issue warning against global warming and melting of the arctic circles. By using Augmented Reality, the campaign was made live at the London Science Museum, where people were teleported to the Arctic Circle among polar bears. They were able to have a real-time experience of how the environment is experiencing danger.

It made an instant connection with the audience and accomplished the aim to generate awareness as well as raise funds to help conserve the arctic circles.

• The Unseen Campaign from Nissan

With an aim to display the Intelligent Mobility Technology to customers, Nissan came out with its Augmented Reality marketing campaign. The company used mobile devices that let it engage the consumers with their favorite character from the movie Star Wars – Last Jedi.

Additionally, they educated the consumers about the exclusive features of the car and all this brought in a clear business to the company.

So you see, most of these campaigns used Smartphone Camera as their core ingredient. Once the camera was a barrier, but over the time it has evolved from being a barrier to separating users from the world to becoming an aperture and let users explore the world. With such measures, camera marketing is all set to take digital marketing to another level. And one such type of camera marketing, which is making a strong presence among brands as well as consumers in branding and advertising sector, is Augmented Reality.

To Sum Up

Companies that are realizing the potentials of Augmented Reality have started to use AR in their advertising campaign. According to a study from BCG Marketing Executive, January 2018, around 55% of companies claimed to be presently using Augmented Reality Marketing, and the good thing is that all of them have been able to witness a great increment in their business, and hence, profit. The marketers have agreed that with Augmented Reality marketing, they experience a double-digit increase in the customer loyalty and brand awareness.

AIS Technolabs is an augmented reality agency, catering to this increase in demand of AR knows that ignoring Augmented Reality for advertising is not an option and can be a big loss. We offer cutting-edge Augmented Reality solution to brands, which wish to adopt Augmented Reality into their marketing campaigns. With our solutions and offerings, we can help your business to achieve its core goals and design marketing campaigns that aim to brand awareness, boost sales, and customer loyalty.

Hello, This is Sunny Chawla, Founder of AIS Technolabs. I have a vast knowledge of technologies and would like to spread this with you all. If you would like to know anything related to technology just drop a comment.