How to Increase Your Augmented Reality Business with Advertising?

Augmented Reality has become a buzzword in the technology market. You might not find anyone who has not heard of Pokemon Go, a bestselling augmented reality mobile game played by millions of people across the world.

But the truth is that AR is not only about games. It is far beyond entertainment and gaming. AR has numerous breathtaking prospects in various industries, from health care to construction to education. Presently, AR has become an integral part of advertising and it is going to alter the way the digital advertising market functions.

With AR, advertising becomes more interactive, enabling marketers to reach out to consumers in absolutely new ways. Most of the companies have already developed augmented reality app and embraced this cutting-edge technology. If you still are not confirmed whether it is needed for your business, you must clearly realize the advantages of augmented reality advertising offered and how exactly you can use it in real-time.

Why Adopt Augmented Reality in Advertising?

The present modern world is a digital world. According to a report from ‘We are Social,’ there are approximately 3.8 billion active internet users across the world. There is abundant of work for marketers and advertisers. It’s true that digital advertising market is on the boom, as the spending on digital ads across the world is expected to reach $229 billion by this year and more than $335 billion by 2020.

Though most of the early adopters have been using augmented reality ads, they will become more popular as soon as the number of AR increases. As per the forecast from Stastica, 200 million people globally will be using mobile AR in 2018.

There are numerous reasons why AR is believed to be the future of business advertising. Let’s know about them.

1. Emotional Connection

The ads created using Augmented Reality are more immersive. This means they aid marketers to create an emotional connection with consumers. Unlike banners or images, for example, AR ads are lifelike and interactive. Hence, consumers are able to see and even interact with them.

Imagine, for example, an eye-catching billboard advertising a newly released movie. Now, think of how AR can do – passers can point their smartphone cameras on billboard and watch the trailer on their smartphone screens. Which between the two strategies is likely to encourage more interest? Definitely, Most of the customers will opt for AR ad.

With AR ads, customers feel engaging and involved, which develops an emotional connection with clients, encouraging them to buy the stuff.

1. Money-Saving Marketing and Advertising

Yes, digital ads are highly popular, traditional prints ads are still far away from obsolete. There are numerous print magazines with catchy images advertising an entire spectrum of services and goods. But, placing ads in popular print magazines can be quite expensive.

Augmented reality advertising is quite affordable and more immersive than print advertising. The price of AR ads may vary depending on the quality, but still, it is more affordable.

1. Different Kinds of Ads Building

There are two different types of augmented reality – location-based and marker based. AR ads can be developed with the help of either of them.

Marker-based AR ads need a marker that consumers scan with their phone cameras to bring virtual content in their life. Location-based AR ads don’t need any markets as they overlay virtual content based on the location of the users.

Launch an AR advertising campaign is quite cheaper than creating a print ad and placing it in the bestselling print magazine.

1. Boost Sales

Augmented reality ads are not the only way to promote services or products. It offers another way for advertisers to boost sales volume – virtual solutions.

Imagine you come across a conventional advertisement for sunglasses. You would see a nice image of sunglasses, but you are not sure they will suit you. With augmented reality technology, you will be able to virtually try on numbers of glasses and select one that you likes the most,

1. Improve Hyperlocal Advertising

Digital ads employ advanced machine learning algorithms to analyze the user behavior and interests in order to suggest the right services and products to the right people. Augmented reality ads provide marketers a better opportunity, which is advanced hyperlocal advertising.

Such ads are highly immersive and can show objects on screen of smartphone. This way, consumers are informed about places of their interest, but are guided too.

Cases of Companies Succeeded Using Augmented Reality in Advertising

• IKEA Advertising Campaign

IKEA is a popular furniture retailer and its augmented reality ad in 2013 was a huge success. The company develop augmented reality app for iOS platforms that revealed users virtual pieces of furniture from the company’s catalog.

• Pepsi AR Ad

Bus shelters are quite often used for advertising. With augmented reality it is possible to run a common bus shelter into an entertaining and unforgettable experience. The Pepsi Max AR advertising campaign is just an example of this where a camera and a screen were installed in typical London bus shelters to overlay the virtual objects into a real-time camera view.

• Lacotse Virtual

Lactose launched an AR reality app in 2014 for its LCST brand. With this AR app, users can place their feet on special maker, scan it with their phones and try on various Lacoste shoes.

If you think you are ready to step into the world of augmented reality advertising, then href="https://www.aistechnolabs.com/augmented-reality-app-development">develop augmented reality app now. To get the best AR app for your business, just contact our team and we will get your fantastic idea fly off the ground.

Hello, This is Sunny Chawla, Founder of AIS Technolabs. I have a vast knowledge of technologies and would like to spread this with you all. If you would like to know anything related to technology just drop a comment.