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5 Reasons Why Having A Responsive Website Design Is Crucial For Your Business

Author: Surbhi Singh
by Surbhi Singh
Posted: Nov 23, 2018

Nowadays a great part of individuals is using their smartphones and tablets for the tasks that were usually performed on a desktop, i.e. to surf the web. Recently Google announced a change to their algorithms which increases the stability of responsive websites, i.e. a website’s pages reformat themselves depending on which device they are being displayed on, ensuring that whether the content is viewed on a phone, tablet or desktop computer, the website will remain user-friendly and respond to the changing environment.

Looking at a website which is non-responsive on a mobile device is merely like looking at a map from a mile away. On the contrary, responsive websites are developed using intelligent coding, which helps the website alter itself to fit the screen size without any distortion. The fact that responsive websites designed by a competent web design company are adaptable means they can offer the same fantastic user experience, no matter what size screen they are being viewed on.

If you’re still on the fence as to whether or not your website should be responsive, here are listed a number of reasons to make your choice simple.

1. Usage Of Mobile Is Ascending:

There is no point denying the fact that a large number of people are using their mobile phones for surfing the internet today and according to a study the average person looks at their mobile devices 150 times a day.

This increased use of mobile devices to surf the internet and web applications has been the driving force behind the development of responsive websites. On this ground, if your company website doesn’t utilize responsive design, you are losing on the millions of potential users who could land on your site using their mobile phones.

2. New Age Of Web Designing:

Responsive web designing is one of the most powerful modern concepts in the web development arena. This concept truly speaks about the futuristic progression of websites. The websites are becoming more prepared and accessible for different devices with this concept.

Previous to this, users would either have to browse the standard desktop site or be redirected to a device specific site (e.g. mobile), having a responsive design means one site can be implemented across multiple devices.

3. Higher User Experience And Engagement:

If any mobile user visits your website and finds it to be inconvenient to use due to its non-responsive design, there are 71% chances of the user leaving your site almost immediately. Users will keep looking for a responsive site until they find one that works for them.

If you adopt responsive before your competitors, you have an important advantage. People visiting a competitor’s non-responsive site could easily end up on yours. This definitely makes responsive web design as the most preferred option for the web investors this day.

4. Improved SEO:

Google prefers responsive sites over the normal sites because such sites load faster and they eliminate the need for multiple URLs of the same site for different devices, therefore with responsive sites you only have to worry about SEO for one URL. Moreover, instead of building links or optimizing content for multiple websites, you will only need to market a single responsive website.

5. Cost Effective:

Having different sites for different devices means extra effort for your website designer in Lucknow. The development and maintenance of one website cost less than two and can result in considerable savings.

It is the best way-out to incline towards, for the companies interested in saving time and money.

Undoubtedly, after going through the above five points it might be quite evident to you now that if a business has to make progress in today’s competitive world, then it must clasp a responsive web design.

About the Author

W3bminds is a website design company in Lucknow, which understands the importance of a website for business. Our professional website developers provide you the recent market trends.

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Author: Surbhi Singh

Surbhi Singh

Member since: Sep 14, 2018
Published articles: 38

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