IOS or Android App Development for Your Mobile App?

Mobile applications have been an inseparable part of everyone’s life. Thus, developing a mobile app and launching it to win the hearts of consumers can be a good idea. The mobile app can also create a channel of revenue generation in your business. The best approach is to go for native app development than cross platform and get both iOS and Android app development. However, it can be possible that there can be some business or budget restriction due to which you have to choose any one platform for your mobile app development project. It is definitely a tough task to choose one platform that can be an ideal one for your business. Worry not. In this article, I will share some tips which will help you to choose the best mobile app development platform for your business.

We will discuss two defining factors that will help in choosing the right mobile app development platform:

Audience Reach

Different applications have different agendas or goals. If your goal is to reach larger massive audience, then Android app development is better than its counterpart. The reason is Android is easily available and it is also cost effective. Thus, almost everyone out there can afford Android based smart devices. Also, the features offered by the Android app are good, and delight its users. On the other hand, iOS devices have even better features, but the devices with iOS platform are extremely expensive and everyone can’t afford it. Thus, Android has a bigger user base in terms of Smart devices. Thus, if you want to reach a lot of people, then without a second thought go for Android app development.

Revenue Model

There are 3 different types of revenue models in the mobile app industry:

1. Free
2. Premium
3. Freemium

If you are going to give your app for free to the end user and have some other type of app revenue model, then again Android app development is a good choice. You can reach a larger audience and get impressive engagement. However, if you are thinking to make a paid app and you will charge from the app users, then iOS app development will be better. Of course, there are many Android users that pay for the best apps, but a majority of Android app users is more likely to look for an alternative of the paid app. On the other hand, the Apple users have a different type of mindset. A majority of them believe in using the paid apps with thinking that the paid apps must have some quality features. Of course, Apple users also use free app, but they don’t hesitate to pay for an app. As per the statistics, the Apple users pay more for the mobile apps compared to Android users.

Conclusion

Both, iOS and Android users are good target audience and it is always good to go live in both platforms. However, if you have to choose one, then you must define your goals first and then choose one mobile app development platform based on your business goals.

Sunny is working in a mobile app development company that is praised by its clients for its best mobile app development with other IT services.