Triggered Emails: The New Way To Lure Your E-Commerce Customers

Email marketing is one of the most significant ways to boost your e-commerce ROI. Out of the many email marketing techniques, triggered email is one of the very renowned and new techniques to lure customers. Certain companies offering Iphone Web Apps Development, e-commerce marketing and SEO have now ventured in to triggered email marketing to grow footprints.

There are a variety of triggered emails that an e-commerce merchant can use and all these automated workflows are set in right frequency to either acquire a new customer or to increase cross selling or up selling.

Welcome Email

Welcome email has a great potential. The moment subscriber visits your site; you welcome them with an email asking about his requirements and if possible follow up immediately with a subsequent email guiding him the best available products off the shelf. Welcome email can trigger at any of these instances: Event Registration, Website Visit, Software Download, Form Filling, and Email Subscription Activation or after an Order Completion.

Cross Selling Email

Cross selling emails normally trigger once the customer buys a product with you. You can offer a related item for sale and many a times, the customers will again come back to you because you stir up the consumer’s decision making process immediately after an active involvement. Cross selling emails have a great potential. There are Iphone Web Apps Development companies who especially develop apps that help in cross selling.

Lead Nurturing Email

Lead nurturing is when your customers expresses interest in your products, put them in a shopping cart and you feel he might still need to be educated till the final close, that’s exactly when you resort to such a technique.

Customer Satisfaction Email

This kind of automated workflow is extremely beneficial in obtaining the customer feedback. Customer experience is what most e-commerce merchants are thriving for and in such a competitive landscape it is vital that you send a customer satisfaction feedback email soon after the business deal and learn if the customer is satisfied. If the customer is dissatisfied, you’re after sales team should be able to convert his dissatisfaction to satisfaction. You can offer the unsatisfied customers additional discount or even provide 100% money back or slashed price on related products. This will help build confidence and increase the credibility of your online store.

Cart Abandonment and Re-engagement Emails

Normally, these emails are very prevalent among most merchants. Whenever a customer drops the cart, you can approach him with a cart abandonment email and ask if there is any help required and the reason for backing out. It can be either missing information, hidden shipping cost, or just an internet mishap. If they do not revert to you, re-engage them with special offers and discounts. The frequency of being re-engaged can vary from one company to other.

No matter whether you are investing in Iphone Web Apps Development, SEO, Content Marketing or PPC, make sure you expand some efforts on the triggered email campaigns for better conversion rates at lower costs.

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