10 great examples of corporate video

Advertising through well-crated corporate video is one of the most effective technique of conveying a message. It engages the audience and provides all necessary information required. Corporate videos are made for a short duration. Online user attention span is limited to a few seconds therefore; it is the duty of the video maker to ensure that the corporate video captures customer interest.

It is difficult to find innovative ways of creating a corporate video. Hence, different styles and approaches are introduced in the video that makes the company stand out amongst its competitors. According to research, 60% of people prefer watching videos as compared to reading information. It has become an essential part of company’s marketing strategy. It holds great importance in creating a global presence.

Some examples of good corporate videos include the following:

1. Animation – Businesses use animations to showcase product features. A good animation engages the audience. It can be used to demonstrate statistics, numbers and timelines.
2. Video stock footage – Corporate videos can be screened at real locations using eye-catchy backgrounds. Abstract imagery works well with the online audience.
3. Technicalities – Designers believe in optimising technical elements such as titles, description, thumbnails and other SEO friendly tags in order to receive more viewership.
4. Motion graphics – Some businesses use appealing motion graphics that convey facts about the product/ service. Company product video looks eye-catchy when the customer sees motion in the most innovative way.
5. Interact with global audience – Businesses believe in spreading its wings as far as possible. This ensures brand presence and is the best way to interact with global audience. Videos must comply with all norms for being played in different geographical locations.
6. Short script – Online advertisements seek short customer attention. It is therefore important to have a concise script so that users do not skip ads. The main selling point should be highlighted in the beginning itself.
7. Usage of humour – Companies use humour to provide quality content without acting as a salesperson. The bottom-line of selling a product is accomplished when companies include subtle humour in their advertisements.
8. Connect with the audience – Some companies believe in connecting with the audience on an emotional level. It associates the product with responsibility, kindness and hope. Such content is inspiring to watch and receives great viewership.

9. Uniqueness – Each and every corporate video makers in Mumbai team has there unique way to created and demonstrated. Different concepts help to gain customer attention.

10. Friendly language – When companies communicate with the masses, they should ensure using simple language that is easy to comprehend. Online audience should feel connected to the script and enquire details about the product/ service.

There are several more ways of creating good corporate videos. It involves lot of creativity that keeps emerging from time to time. Businesses hire special teams and conduct brainstorming sessions to bring out innovative ideas from employees. Corporate video creation includes a lot of background planning such as thinking of a script, creating the first draft, tone of language to be used and the total duration of the advertisement.

A good company product video is in great demand in all industries. Businesses have understood the importance of communicating through videos. It is the best way for CEOs and VPs to convey information to the masses. Technological advancements have made it very easy to reach out to customers at any point of time. Apart from advertising, companies also carry out training through corporate videos.

Amit Thaker is not only the Founder of Buzz Creatix but also a vivid writer. Leading his creative agency which also has a reputation of being one of the leading corporate video productions in Mumbai, he has varied expertise spanning across domains.