Why a Business or a Company need SEO – Search Engine Optimization

What is SEO?

Search Engine Optimization (SEO) is a technique that brings organic traffic to the website in the Google search engine result page (SERP). when user typing words (i.e - Keywords - Best Textile showroom ) according to search results your webpage appears in the top or first in the result page. Thus Improvement of your website can be done through SEO. Free Traffic refers to you need not pay for traffic generation dissimilar to other advertising methods.

In a busy schedule, a user wants quick results and attraction for what they desire if they are satisfied we convert them into a business lead. As technology improvements competition in business growth increases every day. The internet and smartphone are evolving worldwide, Thus Marketing has targeted the audiences through internet facility.

Types of SEO:

White Hat – highly Recommended

Black Hat – not Recommended (the website gets Penalized or blocked.)

Grey Hat

How does search engine work?

Crawling: Google spider or bot will crawl the entire pages of a website.

Indexing: After crawling the website, these web pages are indexed in Google database for future retrieval

SEO policy:

The Algorithm behind this SEO is Google Guidelines. Any Website has been crawled by Google spider or Google bot. If any websites are violated, Google guidelines will be blocked and penalized.

Technique of SEO:

On-Page

Off-Page

Business strategy:

World Wide Web – there is a numerous website are in web, so competitors are in need to develop their growth strategy every year. So they need to know about marketing trends according to their customer needs. It will improve their focus in the future. SEO would provide a high brand integrity to your business. By doing SEO is a long-term goal to achieve their growth and good fortune for Return on Investment (ROI). SEO is a cost Effective method rather than Advertisement like PPC. Once you have been starting optimization, you will get steady traffic increases to the website.

Benefits of Search Engine Optimization:

Continuous Flow and Free traffic:

A Business website is optimized with SEO get a chance to the new customer to view their website. As soon as you start your SEO efforts, you will get traffic at steady state. As per sources, an average of above 60 % of clicks goes through the first 5 result pages on Google. If your product is satisfied with customers and they give a rating or reviews to your website should increase the feasibility of ranking of your website top in the Google SERP.

Impact on Small and Medium Scale Industries (SMES)

As of now, many entrepreneurs want to build their business growth and also they are looking for a simple and cost-effective marketing platform. Local SEO has is a support to bring more customers through search engines acquire a stable business and hope for their future expedients.

The best way to convert a lead into the business

Reviews and Ratings are one of the main arrows for converting a lead into a business. Once you get, a positive feedback from your potential customers thus can be read by new visitors to convert a lead an easy thing.

Social Media Exposure:

A website with high Page rank will also get a social media attention. Now Social Media is a great platform to get the Brand opportunity to your potential customers. Clients market a new product before entering into a market to get curiosity of them.

Long-term achievement and Higher ROI

SEO has the potential to expand your business growth which is utilizing the search engine for nearby business products. While starting your SEO process you may get a negative return on investment for some period, once your business has positive growth you get a gradual increase on High ROI and finally get a bright chance of a Brand Name.

Demerits:

Time-Consuming for SEO to show results

SEO is a long-term process because competitor websites are doing their SEO, you have to overcome their techniques and bring your website top among in the result page, and it will take some time. This will happen when Google crawlers indexing your website. We can compare that improving our website, but results on the first page are unpredictable. (Note: We don’t expect when crawler indexing your website.)

Competitive business it requires a lot of investment

Long Time to wait on ROI

Conclusion

As mentioned above, SEO is the best source among marketing tools that bring traffic from numerous amount of websites. However, any Business can have a positive and negative approach, considering a fact we can analyze and grab the opportunity to achieve overall business goals.

WaveFront Technologies is one of the Best SEO Service Provider in India and Outsource Services in the US.

Hari Kumar is a Digital Marketing Executive who interested in Article writing and Blog posting to expose my knowledge in the marketing strategy to help companies to achieve overall business Goals. Website: https://wavefrontech.com/