Facebook Ads: How To Decide When To Kill Or Scale Your Ads

If you are trying to create Facebook ads and emulate the strategies used by a Facebook ads agency, you’re going to have a tough time understanding what works and what they do. Unlike traditional marketing and typical internet marketing tactics, Facebook is filled with micromanagement. You have a lot of tools at your disposal and you are even able to target the very specific demographic if you wanted to.

On Facebook, it is important that you know when to kill or scale your ads. Even if a strategy that you have right now is working, it still is better to know what to do with it next. Targeting the right audience or making mistakes on purpose can definitely help you gauge the pacing of your Facebook ads.

Pulling the plug too early

Most ads can be observed if they are going to be a hit or not. Once you put out an ad and you see the traffic coming in, it’s not hard to assume that it is going to be hit as time goes by. For the ads that aren’t performing well early on, you should give them a chance. Every once and awhile, they might be another brand that’s using similar settings to your ads and might have a bigger budget. This can directly impact the performance of your ads. If you pull the plug too early, you might not get the results that you were about to get had you left it for a week or two longer.

Adjusting your approach

People on Facebook are some of the more trend-savvy folks that you are going to encounter. That’s why it is vital that you adjust your approach when you are putting out ads. An ad that might be appealing today may not be as appealing in a month. When it starts to slow down in terms of numbers, it is definitely the time to change the approach.

Your Facebook ad can benefit from a variety of decisions. Are you trying to get people to message your page? Are you trying to get them to visit your website? Are you looking for feedback on your content? Maybe you are looking for laugh reacts.

Make sure that your approach fits well with the ad that you have running. Instead of trying to constantly put out funny posts in hopes of getting shares because your posts are funny, why not try a serious tone next time? Facebook gives you the ability to change the settings of your ads anytime so you won’t have to worry about burning through your entire marketing funds for one small mistake.

Ask the pros for help

If you don’t have a Facebook ads agency helping you publish ads, you aren’t able to benefit from their years of experience. They will also have more resources to look at because they may have worked with more companies in your industry. They will know what works when it comes to Facebook ads including lead generation and conversions.

At MuteSix, we do not just promise results. We deliver! ARound 82% of our clients doubled their revenue in their first year working with us. Need a Facebook ads agency? Contact us today!