Directory Image
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Privacy Policy.

WeChat Marketing and Its Scopes

Author: Damon Za
by Damon Za
Posted: Dec 29, 2018

With the highest popularity, WeChat is measured as the No.1 social media platform in China. With an exceptional blend of social media features compared to Facebook and Whatsapp, it comes as a complete solution to its users making their daily life comforting, fast, and shared. As its user-friendly advantages drive maximum traffic to get hooked on the platform every day, for marketers in China from MNCs to SMEs WeChat marketing has come up being the ideal SMM tool to build brand image and speed up business in China.

The scope of WeChat Marketing to Boost Business

Gigantic Audience

With its consistently increasing numbers of users’ crossing over 580 million, unsurprisingly WeChat has been the ideal social media platforms for high profile corporate to small and medium entrepreneurs to optimize their business potential in China. Simply by tapping the huge mass and convincing them with your great products/services you can grasp the market faster, easier, and much economically opposed to trying any other online marketing tools. With effective and quality SMM as you can connect and turn your prospective customers to valued business buyers, equivalently, the sociable Chinese mass facilitates you to count the essence of referral sales. Prepared with sharing moment’ attribute, the site enables its users to share their opinion and experience of using your products/services via B2B, B2C, or C2C marketing.

Features and Scope

Aside from features like a voice message, drift bottle, shake QR code, or sharing it enables its users to incorporate 85,000+ apps available globally, make it unparalleled in its category. The multi-purpose platform offers individuals to enterprises to enjoy the great convenience of performing more than one task (like sharing a voice message and paying online for groceries) without having to switch on to other apps. As the scope and features enhance users interconnectivity, it equally fosters a fertile business setting enabling global players to SMEs serve the Chinese oceanic market with their products and services.

Reaching Beyond Social

Aside from being a social platform, WeChat has made the lifestyle of its Chinese users relaxing with profuse benefits and apps. In order to book air ticket, pay for shopping, invest in stocks, pay rent or utility bill, purchase train tickets or involve in e-commerce, aside from connecting to social, one tool is just enough for users to make their daily life hassle free and fit for the fast-paced world. No wonder, as the great functionalities of WeChat has tempted the huge traffic to welcome WeChat into their everyday life; it’s equally opened the window to business groups to access its largest marketplace.

Wallet Replacement

Its wallet usage tool enables WeChat clients to link up their debit, credit cards or bank account with it and pay stores online or offline without any hassle. This has equally opened the possibility to business enterprises in inviting customers to their sites, convince about the products, and close WeChat marketing deals faster.

Campaigning Ease

The QR code scanning service of WeChat has received high recognition due to its great facilities including mobile payment and membership registration facility. It offers brilliant product promotional tool with benefits like Q & A facility, launching promotional schemes, WeChat Store campaigning, lucky draws and more.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in china. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.

About the Author

iti Direct Mail offers direct mail marketing services to businesses and non-profits.

Rate this Article
Leave a Comment
Author Thumbnail
I Agree:
Comment 
Pictures
Author: Damon Za

Damon Za

Member since: Dec 05, 2014
Published articles: 78

Related Articles