Top 5 SEO Trends and Tips for 2019

2019 will be the year of SEO which will face many different challenges. Here are the most important SEO trends you can expect in the year ahead. Some, you've already seen; some will be new in 2019. Prepare your online print according to the norms of Google which are very important to rank on the top in the Google Search Engine Results.

1. Mobile Index or Mobile Ready:

In the year 2018, Google announced they were rolling out mobile-first indexing on their Webmaster Central Blog. So it is important for a website to be mobile ready. A mobile-first index does not mean "mobile-only." There’s still a single index with both mobile and desktop versions. However, the whole "mobile-first" buzz means that Google will be using the mobile versions for ranking once the site’s migrated.

To be as mobile-friendly as possible for all shapes, sizes, and types of devices, Google first and foremost recommends using responsive design. Make sure your mobile and desktop sites have exactly the same primary content.

2. Page Speed:

Google’s nuts about delivering the best UX and delivering it fast. Desktop page loading time has been a ranking factor for a while. In July, it got a twin sibling – mobile page speed’s become a ranking factor for mobile.This crucial change calls for understanding which metrics matter for Google in terms of page speed evaluation.

As for Optimization score, you can totally control it by fixing all the issues preventing your site from loading fast. There is no correlation between the page’s position and its Speed score. In other words, now Google can rate your site as slow, but your rankings stay the same.

3. Ranking Signal of Brand:

Google uses online brand mentions in its search algo. Google can use a brand as a ranking signal in two ways:

First of all, through unlinked brand mentions, the search engine learns that your brand’s an entity. By further analyzing all the properties mentioning it, Google gets a better picture of your authority in a particular field.

Second, each component’s sentiment and context matters: reputation, trust, advertising, complaint-solving, etc. Through context, Google learns to tell the good from the bad.

4. Create the Highest-Quality Content:

Focus your content on what makes your products, services, company and website unique and valuable. Building trust is a vital part of sales generation for any business or blog. An important method of creating that trust is by establishing yourself as an industry thought leader and authority through the content you produce.

5. Improve the User Experience:

Since Google now prioritizes the user instead of SEO, this means that high-quality content should be your top priority, because that’s what the users are after these days. Your design should also reflect this trends because it’s, along with your content, a vital component of your UX.

Web design should also blend together seamlessly in order to draw in more audience and keep it engaged. Simply focusing on one or the other is not enough, because it’s not going to give optimal results.

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