How to Increase Sales with Cold Calling

Cold calling isn’t a new or unique strategy. It’s been around for a long time. And contrary to popular belief, it’s not dead either.

Even now, many businesses use cold calls to generate leads and increase sales. However, cold calling can be a really daunting task if you are not used to it and don’t know where to start or how to make your calls more effective. So, we have gathered a few tips and tricks for you to get started on your journey to becoming a pro at cold calling.

Are you struggling to increase your sales with cold calling? If so, then follow these 4 effective ways to boost sales via cold calling.

1. Start It Right

You need to remember that you don’t get a second chance with cold calling. It’s always now or never. If you annoy your potential customers even once, they might not even answer your call the next time.

For this reason, it’s important to make your opening line powerful and impactful. This will help to get your prospects’ attention and give them a reason to stay on the call. So, gather your thoughts and prepare a script to say the right things at the right times on the call.

2. Never Take "No" for an Answer

You are likely to get many negative answers as soon as a prospect realizes it is a cold call. They might say they’re busy or not interested. And they might even try to disconnect the call immediately, without even listening to your offer.

So, you need to start your call with an open-ended question. This can trigger a conversation. But make sure to ask a question which will force your prospects to think and not disconnect the call. You can directly ask questions like, "What’s your biggest marketing challenge?"

3. Avoid Distractions While Making Cold Calls

To get the attention of your prospects, you need to be focused on and invested in the call. The flow of your conversation might get disrupted if you are distracted. And it will give your prospect an opportunity to hang up on you.

It’s quite irritating for prospects to have to answer the same questions again and again. Although it’s challenging to make calls continuously for hours, try to avoid taking too many breaks. Every single cold call needs your undivided attention in order to increase the chances of success.

4. Plan Before You Make a Call

The first few seconds of your call basically decides the fate of your entire call. So, you need to make a remarkable first impression. The first few seconds of the call can make or break your pitch. The longer your calls are, the higher are the chances of converting prospects into customers.

So, it’s better to plan every step of your call beforehand. Think of something engaging and interesting to grab the attention of your prospects immediately. This will help you keep your prospects on the phone for longer.

To learn more ways to increase sales with cold calling, check out the check out the infographic below.

Samir Motwani is a growth hacker cut from a different cloth than most entrepreneurs. This action-oriented technophile may have been trained as a developer but is a designer at heart. The current CEO for Salesmate, a CRM tool, is adept at developing l