Top Strategies to Enhance Consumer Engagement via Mobile Video Advertising

Customer engagement is the new language of digital marketing service that helps deliver significant content to the target prospects which will drive revenue. A great customer engagement tactic is a key to closing a sale and building customer loyalty. According to a recent report of "Digital Vidya", around 75% of user remember what they see and hear on their mobile phone.

In order to attract customers’ interest and generate profits, marketers must have a strategic marketing planning and choose an appropriate mobile advertising platform. There are many options available to get started with, such as in-app advertising, in-game advertising and moLotus- mobile video messaging platform etc.

But before proceeding, do a thoughtful research on how your business can enhance customer engagement process and earn high margin revenue via mobile video advertising. The options are as follows:

1. Gamified Mobile Advertising

Gaming apps are among the best places to integrate advertisement while engaging maximum audiences. This mobile video advertising is considered effective for engaging mobile users who are fond of playing games. But advertisers must pay attention to its pop-up timing and appearance, as its emergence may be seen as a disturbance in-between the gaming experience.

2. In-Apps Advertising

In-app advertising is a proven product demonstration medium. It helps grabbing user attention by popping in-between the running apps. As per the requirement of advertiser, these ads can be clickable or non-clickable. Almost all small or big businesses use it to acquire & retain their customers. But this mobile marketing platform is expensive and requires internet connection to function and not to forget the App download.

3. Mobile Video Messaging Platform

moLotus is a revolutionary mobile video messaging platform that delivers personalized messages, greetings, wishes and offers directly into the customers’ mobile message box. It does not require any app or, data connection. Its high-impact upto 40 seconds mobile video messages are mobile screen optimized which could be viewed both horizontally and vertically. This revolutionary platform is fully secured & PDP compliant that helps businesses automate their marketing processes while keeping the data safe and spam-free. Moreover, its real-time tracker helps advertisers keep a track of their ad performances and make desired changes to the campaign for a better result.

4. Pop-Up Mobile Advertising

Pop-up mobile video ads are the most popular formats of Smartphone advertising among advertisers/marketers. These ads remain on the mobile screen for several seconds before the user closes it by clicking the "X" or close button. It is a great way to grab customer attention because they dominate the majority of the screen space. But often, it can also act negatively if the pop-up appears in between the user’s task. So, it is essential to decide upon its appearance and timing.

As marketers, if you haven’t still updated your marketing strategy, then hopefully these above-cited platforms are persuasive enough to make you take a closer look at an investment in mobile video advertising.

Conclusion

Since the number of smartphone users is rising gradually, the mobile video advertising platform like moLotus with its breakthrough technology, has reduced the usage of other digital marketing tools like in-app, in-game marketing and pop-up mobile advertising etc.

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