What are the perks of utilizing social media for real estate companies?
Posted: Jan 07, 2019
Gone are those days when the buyers looked at the newspaper to search for properties for sale or looked up the name of real estate companies in the phonebook. The buyers today have gone online to look for the houses or a piece of land to be called their own. Thus, real estate companies like Uber of real estate have also turned to Facebook and Instagram to market their businesses and listings. It is not just about opening a social media account. The account needs to get used properly to ensure benefits for the company. The following are the ways in which Uber is using social media for its benefit.
Posting Instagram photos for lead generation
Instagram is highly user-friendly. It is accessed mainly through tablets and smartphones, and thus, it leads to high levels of user engagement. It helps to ensure increased views, strengthen branding, and proper targeting, create conversions.
Have their presence on Facebook
Uber real estate follows the important rule of keeping a balance between customer-centric posts and business posts. The posts are given such that the buyers and sellers stay interested in the company and its work. There are posts about listing by the side of motivational quotes and humorous posts.
Tweeting to promote the listings
The volume of tweets that Uber uploads help in boosting the exposure of the real estate company. The more tweets that the company sends out, the more leads are generated. Besides, the company also uses relevant hashtags for the posts that it uploads. It helps the company to get noticed by the potential buyers and sellers.
Use YouTube to increase engagement
The video is the king when it comes to content. It is the kind of content that is loved by the followers, and that is also preferred by the search engine pages. Uber makes it a point to create interesting YouTube videos for its loyal band of followers. The videos help in increasing the engagement of the followers.
Hands-on management of the social media accounts
The Uber Real Estate understands the importance of posting strategically and consistently. The posts come regularly, and they contain an element of variability to keep the buyers engaged and interested. Uber also tries to respond to the messages and comments to the best of its abilities. This factor shows the value that they have for their clients.
Uber of real estate also makes it a point to measure the social media metrics. Social media has always formed a crucial part of their marketing strategies. Tracking of the social media metrics helps they understand the strategies that are working and the ones that need to get replaced or changed.
Social media platform is not only a useful tool for the real estate industry. It is also significantly prominent in other industries too. Even the political world makes the best use of social media platforms. And in a world where bigger industries utilize this platform, neglecting it would be sheer unprofessionalism for other industries. Hence, Uber’s fame with the use of social media platform is really useful.
Fareed is a graduate of computer science engineering, a writer and marketing consultant. he continues to study on Nano technology and its resulting benefits to achieving almost there.