Why Your E-Commerce Business Needs the Magento/Drupal Headless Integration

e-Commerce portals of today offer a seamless personalization with an effortless buying experience. It is natural for companies to strive to improve customers' journeys, which encompasses better product descriptions, UI, testimonials, and more. To that end, Magento is one of the best solutions available in the market. It offers many novel features and functionalities, such as multi-language options, multi-store capability, layered navigation, and configurable products among others.

Magento is versatile as it remains deficient in the content management system (CMS) department. It offers only a what-you-see-is-what-you-get (WYSIWYG) editor to manage content from blocks or static pages. It, in turn, translates into the lack of adaptability for proper management of this content. Thus, one needs to have good knowledge of HTML as all the design needs to be added in a WYSIWYG editor to manage the content. Drupal requires smooth integration with a business' e-commerce architecture.

A hybrid solution is the need of the hour, i.e., an inter-cross Drupal CMS-Magento e-commerce store with the headless approach is deemed the ideal solution. This integration offers businesses to develop powerful and engaging site.

With this integration, businesses can now look forward to a powerful and engaging site. Personalizing the content based on demography (Gender, geo-location, age, etc.), customer’s journey (educating and motivating customers). They are on the site via product showcasing, blogs or vlogs, images, and more is now no longer a wish list.

Here are some of the most crucial benefits of Drupal + Magento headless integration.

1. Separate platforms: It comprises two individual platforms: While Magento serves product management needs, Drupal takes care of the content. So, it becomes easier to manage both commerce and content.
2. Security: The headless combination of Magento and Drupal means the Magento store handles all the business, while Drupal takes care of all content as well as the shopping cart. Furthermore, since only Drupal features are on the live Internet, it means the store is secure.
3. Savings: While there are two approaches to the integration of Magento and Drupal, side by side and headless, going headless offers the benefit of saving not only valuable time but also money. When you opt for the Drupal and Magento combination, you would need to ensure that all theming, including logos, colors, and more, are created in both systems. Yet, with the headless approach, users only ever get to see Drupal. It means no extra effort is required in this context with Magento.
4. API: The headless method of Magento and Drupal integration involves the creation of an API service at the Drupal end of the business. It is then ingested by Magento to render the content. Both Magento and Drupal will have their database and web. Besides that, everything is managed by the admin, who gets access to myriad configuration options at both ends.

It is clear as day the companies stand to benefit when they decide to leverage the combination of Magento Digital Commerce and Drupal CMS. Besides delivering perfect digital experiences, this integration empowers businesses with an agile, tailored experience albeit sans the limitations. If you too wish to fortify your e-commerce business with this robust integration, you find a trusted name for Drupal application development.

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