Reasonable Facts To Explore Why Users Stop Using Apps

This article explains the factors that act as prime obstacles for app’s success by compelling the users to uninstalls them.

Mobile apps have occupied an inevitable position in people’s live, enabling people to get anything and everything at their fingertips. According to the market studies, people spend considerable hours in a day on mobile applications for which businesses realised that apps are a powerful tool at their end for engaging their customers and sustain them. However, there are very few who actually use apps after downloading it, because they are either displeased with the app’s utility, find it difficult to use or are dissatisfied with any other factors of the app. Thus, developing an app is not the only and last thing businesses should consider. They also need to find out how much traffic their apps are drawing and why some users keep uninstalling it.

Here are some of the potential reasons that often forces the users to uninstall the apps.

Lengthy process of registration

It becomes a huge turn-off for the users if the app requires a time consuming or a tedious process of signing up. This is because most mobile phones users are impatient personalities because they have the habit of getting everything in a flick. To prevent so, apps makers are advised to incorporate an easy and fast sign up process or integrate with social medias to enable login from social accounts of the users.

Boring app content

Many abandon the app after using it for few times because it has nothing new to offer, while the users always have the expectations to find some more refreshing and alluring whenever they open it. Thus, it is a prerequisite for app owners to update their apps’ content and layout regularly to offer customers fresh new experience every time they use it.

App crashes frequently

This is obviously a core reason for users to readily uninstall the app when the it shows sluggish performance which reduces the interests of the users and raises its chances of being uninstalled. Even the users with most patience will try opening the app only few times and will then uninstall it. This is why app developers need to ensure that there are no bugs in the app and it performs seamlessly.

Irrelevant notifications

While the key to the success of apps depends on how one app owners can catch the attention of their target customers through regular notifications, excessive notifications can drive them away. Moreover, there is no point in sending them push notifications that they can hardly understand and relate to. Thus, it is essential to first determine the expectations and demands of the target audience and they customise notifications so that they urges them to visit the app one more time.

There are such innumerable reasons that turn away visitors of the apps and urge them to uninstall them. But that does not mean app owners will start losing their customers sooner and have lower returns. If the reasons are duly analysed, the solutions to them can also be found. However, app owners need assistance from experienced and knowledgeable app developers who are informed about the factors leading to app abandonment and work towards eliminating them.

Johan Smith is one of the ardent Australian app developers working at GetAProgrammer, a Sydney-based leading app development company and have cultivated vast knowledge and experience in the domain of mobile applications.

Kimberley Black is an App Development expert and currently a senior tech consultant with GetAProgrammer.