Is Your Hotel Booking Engine Mobile Optimized?
Posted: Oct 11, 2019
If you belong to the group of people that still believe that there is not much need to optimize a business website specifically for the mobiles, then my friend, you are headed in the wrong direction and your business is bound to fail! All major industries today are investing large sums of money to optimize their business websites for mobile phones, including the hoteling industry as they are not ignoring the facts and the present situation of the world. This is the era of smartphones and not having a mobile-friendlyhotel booking enginehotel booking engine is the biggest mistake a hotel owner can make
It is very shocking to see businesses neglecting such a valuable means of building customers! According to a report published by Pew Research in 2015, there are around 2 billion smartphone users around the globe. Not having a mobile-friendly website means losing 2 billion potential customers, now what a bummer that is! Net biscuits carried out a study which showed that 76% of consumers will not even try to use a website if it is not mobile-friendly. Simply getting a website designed is not enough and hotels must make sure that their booking engine is mobile friendly!
Almost all last-minute travelers use their smartphones to make their hotel bookings. Smartphones are now the first-hand search tool, most of the people begin their hotel searches from their phones and move to other devices such as laptops or PCs to proceed with the transactions.
Here is a check-list that will help you analyze whether your online hotel booking engine is optimized for mobile phones or not! Make sure that your website fulfills all these requirements and pointers, because if any of these are missing, your hotel will lose all the smartphone customers, and trust us, it would be the biggest downfall for your hoteling business!
A responsive hotel web design responds effectively and adapts to changes in the viewers’ screens. Having a responsive website is the first thing you need to check. Not having a responsive website means the smartphone users have been neglected as navigation in such cases becomes complex, and the smartphone users simply look for another hotel website.
2. Website Speed:
The smartphone users are very impatient and that is why your booking engine must be fast. Kiss metrics provided the following stats; almost 19% of smartphone users will switch to the next website if the page does not load within 5 seconds. User satisfaction depends significantly upon the web speed as 61% of people said that their satisfaction increases when a website is fast, according to Net biscuits.
3. Local SEO and Business Listings:
A considerable amount of searches based on location are made through the smartphone and that is why every hotel’s website SEO must have Local SEO as its major part. It is also very important for hotels to claim all their online listings including social media pages and accounts, Google My business page, a business page at Bing and all other citations on the internet, and make sure that the details provided here are accurate, known as NAP consistency. Any mistake or errors might create your hotel’s duplicates. The next thing is to check your hotel is being linked to and from authentic and genuine local websites.
4. On-page Requirements:
The hotel web design must have a proper location page. The location should be clear so that people can use the maps on their phones for easy navigation. It is a necessity. All hotel booking engines must have Schema markup code so that Google understands the location as well. Also, your hotel website must include links to all your social media accounts and pages, as the majority of smartphone users are millennial, they like to tag their locations and share their experiences on their social media profiles.
These four are the pointers to check if the online hotel booking engine mobile optimized or not. If your website fails to meet any of these, it is time that you begin to work to optimize your hotel website for the mobile phones. Because if this is not done, your hotel might become a leaky bucket, where you are generating huge traffic to your website but none of these visitors are converting into your customers. What is the point of such increased website traffic when it does not bring you any customers? Therefore, do not waste the traffic of smartphone users by not providing them with what they are looking for. Not only do users but even Google like mobile-friendly websites and assigns a rank based on mobile friendliness. Strive for success and get a hotel website that is optimized specifically for the smartphones!
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