Are Your Users Leaving? 5 App Development Tips To Consider

This article tries to list out and explain the key UI design or development secrets for a mobile app so that it provides the users with an enthralling experience and retains them back.

Today we are living in the age of apps, where businesses definitely need a striking mobile app to widen their market scopes and make more profits. However, a mobile app venture isn’t always as easy as it seems from over the top! There are certain towering challenges involved and retaining the users who have once visited your app is one of them. Of course, a good app with great functionalities is the key. But, still, users leave. It is only because certain aspects of the UI (user interface) of the app go above their head and they eventually get stuck while availing the services or features it provides. Simple and clear-cut user-experience design is the key to build a lightweight app that is understandable and easy to use.

To maintain a strong and loyal customer base and prevent a high rate of abandonment, here are the top app development rules for you. Make sure the app developers you hired are updated are employing these.

Don’t bring something out-of-the-box

Do not try to bring anything unique for your application that may turn the wheel. Users always expect familiar UI elements, icons and all in the app that makes things easier for. Them to accomplish. Thereby, putting something new in the design functions will hamper your app’s user adoption rate.

Optimise functionalities

Reduce the number of choices to the users as that will make the app least complicated. Making UI sleeker means minimising the frustration of the user-journey and making it appealing throughout. The key is to decide the wireframe of the app, considering the few key tasks that you want your users to complete.

Leave breadcrumbs

If the app needs users to complete several steps in a process, like in case of registering or checking out, you can use ‘breadcrumbing’. It reduces the stress or confusion for the users by who showing them up where they are exactly at the process, and the other consecutive steps. This is purely based on the psychological notion that users can see the end of the process in the sight and hence will have fewer chances of getting impatient.

Present everything in the app as a task

Mobile users feel contented on accomplishing anything through the app, be it ordering a thing or adding up some points or getting a scorecard. Tasks can be broad too, like getting a list of services, nearby outlets, or new offers. While mobile users are really in hurry but want to accomplish as many tasks as possible, show the steps to complete the tasks with every function and content of the app.

Use of Micro-interactions

Micro-interactions are some tiny moments within a digital product that explain a particular feature or function. Apps with such micro-interactions are getting competitive because they save their time and efforts. Google Maps showing the earlier visited places as a reference point while searching any nearby places, or Gmail giving a single swipe with delete mail, are some brilliant examples of micro-interactions.

Thus, if you are seeing a downtrend in the number of active users of your app, these elementary and updated UI design techniques will help your app hold back the users. Get these employed by pairing up with an eminent team of app development in Australia.

Alex Forsyth is one of the dedicated app developers in Sydney, who works at Envertis, the earmarked IT solutions provider in Australia with inherent specialisation in Android, iOS and Ionic app development.

Alex Forsyth is one of the expert app developers in Sydney who is working for Envertis, an earmarked Australian company for mobile app development which has been delivering dynamic and revenue-centric apps to businesses.