Tips for Successful Marketing of your Book

For every author known in the literary world there are probably at least a half dozen who are not known. This could be for a variety of reasons but the one that is most easily rectified is poor marketing. To sell any product you have to be able to get it out in front of the individuals who fit in the desired niche so if you have written a mystery then find those readers, if non-fiction then look for that corner and so on. This is one of the best tools for helping your work become a success.

This can be a daunting task for the inexperienced which is why you should look for a quality self-publishing company that can help you. The first step is in making sure that you have a marketable book in the overall design, look and readability of the story. This helps them to understand how and where to advertise for the best results.

Marketing can be a complex field since there are several aspects such as pricing, media awareness and author availability that you should be aware of. An experienced company should offer packages for a multitude of services that fall under this umbrella. Choose the best option that fits within your budget and your targeted goal.

Even if you choose not to go with their plans they may be able to provide tips and guidelines that can point you in the right direction if you want to do it on your own. With today’s social media it is very easy to use free press to get your name and book spread by word of mouth. The best way to get this started is by giving away several of your finalized copies to trusted friends or family members and then have them start spreading the word. You can also look for a full service book distribution company that will take the job of marketing in its hands.

This is informal and free but formal media is still very useful and press releases in the right places can open up new avenues. Talk with local bookstores and schedule book signings or readings during peak times of the day and advertise ahead of time to draw a crowd. This can expose you to a wide variety of customers who may also spread by word of mouth. Pricing can be very important in determining whether you make a profit or not and whether it will sell or not. You have to look at the location, demographics and economy when determining the sale price.

You need to make a profit but if you set it too high then no one will buy it. Remember that initially it is all about getting your name out there and can best be handled by those with experience and the know-how in this field. You may miss opportunities that professional doors would be able to open. There are also many book publishing and marketing services you can choose from.

While you may be a talented writer it is best to seek help from the experts and let them guide you in the finer points of the process so that you do not remain an obscure author.

The author of this article recommends the book publishing services of BecomeShakespeare.com.