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Art work creation tips

Author: Minal Chavan
by Minal Chavan
Posted: Jan 25, 2019

The artwork is an important part of every advertisement. Art has been a part of human culture in some capacity or other for thousands upon thousands of years. It serves as a medium of not only personal self-expression but also as a way to communicate the artist’s view of reality to other people.

And, it is essential that the advertisement should clear and easy to understand by the prospective clients, whenever they come in contact with your ad, whether accidentally or on purpose.

However, you need to follow certain rules of main effectiveness that ensure that your artwork.

It should be visible:-

The artwork used in the advertisement should be highly visible. It ensures that it can be seen and noticed easily during night time, or in the fast-moving traffic, as well as being visible from a diverse set of angles, locations and distances around and the ad.

High-quality image:-

The most important thing is that the images used should be of high quality. Not only regarding resolution but also the framing of the picture. The image should be noticeable, whether there is any easily-identifiable ambiguity in the immediate interpretation of the message.

Don’t use too much text:-

As far as the artwork is concerned – you shouldn’t use too much text. The purpose of graphics is to allow the shapes, hues, and surfaces to do the hard work and relay information. One of the other things worth keeping in mind is to place the text within space as this makes the graphics effortlessly meaningful, efficiently absorbable and more visible.

Text should be clear:-

The text should be written in a thought-out font, as not every type of lettering is suitable for display advertising. Fonts that you should consider for inclusion in your designs must be easy to read from variable distances. So, make sure you use large and legible typefaces. Adequate spacing between letters, word and lines will enhance visibility as well as make the message more straightforward, to-the-point and impactful.

Use attractive shapes:-

You should also let the images and forms associate and work together. If you are designing with a layer-based app, you can capitalize on that and arrange your artwork with the use of various shapes and lettering arranged around it.

Study on contrast color combination:-

Contrasting colors are easy to see from great distances, while colors with low contrast will combine and make the message harder to interpret. Perhaps, the most different colors are imaginable, and they can be incredibly useful.

The guidelines above will ensure that your advertising has a maximum impact and is as effective, as only possible, increasing the number of conversion and people engaged with the advertisement, with an ultimate benefit to your business or brand.

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About the Author

Minal Chavan Sales and Marketing at Global Advertisers - The Ultimate Choice in Outdoor Advertising. (Mumbai, Maharashtra, IndiaMarketing and Advertising)

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Author: Minal Chavan

Minal Chavan

Member since: Dec 11, 2018
Published articles: 38

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