Selection of an ideal location for Billboards

Selection of an ideal location for Billboards

Billboard advertising has been an active form of outdoor advertising. Strategic locations and creative advertisements create a successful billboard campaign which produces high amounts of sales.

On another hand, location is the key factor when it comes to conducting an adequate billboard campaign. In fact, billboards can be highly profitable, although if you want it to be successful, first you should decide and break down the location factors when choosing your ideal advertisement.

Here are some tips that would help you to choose the ideal outdoor locations for billboards.

1. Ensure visibility

Particularly, billboards which offer limited visibility cannot create a great appreciation for the businesses. So, while finalizing the location, visibility of the billboard advertisement should be a top priority for every marketing campaign. Expert Marketers state that front-facing billboards increase the clarity of the ads on a broad scale. It is consistent that commuters do not go out to view the billboard ads. So, front-facing locations make billboard advertisements readable in just a few seconds.

2. Placing at a readable height

It is necessary to put billboards at the proper height to get maximum exposure. According to the experts, you can get maximum impact at 1–3 meters. So, it is required to place billboards accordingly. Apart from this, examine the locations from all sides which help you to identify barriers like trees, bushes or tall buildings.

3. Traffic count of location

Billboards are placed on highways and crowded area of the cities to get extensive exposure to the brands. Apart from this, you need to analyze traffic count of that particular area. You can check out local authority traffic profiles and get to know the official numbers of traffic.

4. Know about your audience

Conveying the brand message to the right people ensures you to increase brand awareness in the market. Not everybody is ideal for your business, so it is essential to reach out your brand message to the right audience. For example, if your product is made for youths, then placing billboards near high schools or colleges would support you to reach out your product to the right audience.

5. Commercial or Residential Based Area

If your advertisement is placed within a business area, then there’s a high chance that people are traveling that route frequently. And, you will get the largest audience for your hoarding advertisement. If you are willing to attract local businesses, you will install your billboard in industrial sectors. It will become aware of your billboard’s content.

Therefore, billboards are an excellent way to reach a mass audience in a short period. Above set of rules will get you on the right steps. It’s crucial that you carry out the initial planning to decide on the right billboard for you.

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Minal Chavan Sales and Marketing at Global Advertisers - The Ultimate Choice in Outdoor Advertising. (Mumbai, Maharashtra, IndiaMarketing and Advertising)