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SEO for Content Marketing: How do the links affect the ranking of Google websites?

Author: Falcon Words
by Falcon Words
Posted: Jan 31, 2019

content initiatives

Although there are other places where readers can locate their content, such as social media promotions and email newsletters, search engine optimization (SEO) should be considered every time we create a page.

This guide will tell you how inbound links affect positioning in Google's search engines and provide you with four ways to generate these links as part of your content marketing activities.

Google uses hundreds of other factors to rank websites in search results, but links are the most important consideration. When a web page has several inbound links, Google sees this as a positive indicator of the relevance and credibility of the page.

But, not all links have the same weight.

How do SEO links impact?

First, watch this video that we prepared in Orbit Media to get a quick 3 minute explanation of the Google website's range.

To summarize, these are some of the factors that affect the value of a link:

An incoming link from a website that Google considers popular and reliable (because this site has many other sites linked to it) means much more than a link from a new site with very few inbound links.

The links of sites related to your product or topic are usually more valuable than the links in unrelated sites because the related sites provide more relevance in the topics.

The link text (also called anchor text) is important. Many phrases of hyperlinks from websites like www.example.com or "click here" that do not contain useful keywords (and, frankly, Internet readers already know how to click on the hyperlink). However, when the link text uses a keyword or relevant phrase, it is a better indication for Google of what the page is about.

The number of links on a page also makes a difference. When a page links to many web pages, Google divides the value of the links by the number of links on the page. That means that the value of a link among many other links is diluted compared to the value of a link on a page without many other links. Too much repetition of the same keyword has a similar effect, since it can make the page look like spam.

Social cues, such as retweets or other shared social networks, can positively impact the range, but that's different from the links. The links of Twitter or Facebook do not affect the popularity of the links. And this is a good thing, because otherwise the companies could reach the top of the search results by sending spam to social networks.

How to earn links

You're not going to be more cunning than Google, so do not try it. The idea is not to be cunning or find tricks. The idea is to be a legitimately relevant website with a lot of content that is worth linking. Any tactic that does not have this philosophy at its core is probably useless and probably harmful.

There are many ethical and perfectly appropriate ways to promote link building and SEO without resorting to Black Hat SEO practices. And many of these strategies also have benefits beyond attracting links. Here is a list to start.

1. Produce high quality content.

When you publish useful and original content, the links are produced organically because others are naturally attracted to it and want to share it. You can make a concerted effort to create "linkable" content, such as a web page or blog post (preferably not a PDF) that includes innovative research, a great tool or a checklist that offers valuable information. When you publish high-caliber targeted content, you increase your chances of getting links.

2. Write guest blog posts.

Contributing guest blog posts to other sites in your niche is an excellent way to generate relevant links. You can usually include a link in your author's biography and you can find ways to link it to other publications on your site within the body of the publication. In fact, you're reading a guest post right now.

As you can see in the Curata blog study research below, 56% of business bloggers are using guest posts as a major source of external content.

But, keep in mind that as guest blogs have become more popular, they become more competitive. The creation of an excellent publication and the publication of that publication in a high quality site requires a lot of time. The best sites will push you to work very hard for them.

Added benefit: in addition to creating links, guest blogs can help you attract new readers and establish a relationship with others in your industry.

3. Look for mentions in the media.

Online press releases do not generate high quality links, but real mentions in credible media do. Not all communication media guarantee a link, but it is always a good idea to request a link when a story is presented to journalists.

Remember that relevance is the name of the game, so if you run a blog about hockey memorabilia, it's probably not so useful to get a link from an insurance website. Be strategic in the media that you cultivate.

Added benefit: Good public relations help create links and create public awareness.

4. Pursue existing liaison opportunities

SEOS links has been around for a while, so it is likely that you have relationships that can be loaned to a link. Do a Google search to identify websites that already mention your business but do not include a link. For example, if you belong to a professional association or camera, you can request a link from your website.

Added benefit: contacting to request a link is also an opportunity to consolidate a relationship and remind others of its existence. Just remember to be courteous and courteous in your request.

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Author: Falcon Words

Falcon Words

Member since: Nov 22, 2018
Published articles: 12

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