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Why You Need a Billboard for Marketing?

Author: Minal Chavan
by Minal Chavan
Posted: Feb 04, 2019

Let’s face it. We are living in a digital age. The use of innovative technology for advertising and marketing has been on the rise for years. It means billboard advertising is now a lot more powerful and effective in producing a message across. Billboard advertising is an active means of catching customer attention in a small amount of time, especially when a time where their attention can be hyper-focused on your notice without other marketing disturbances.

Furthermore, TV and radio have a wider mileage, but you can easily turn them off if you don’t want to watch or listen. Meanwhile, billboards are there in hyper-sized form — and whether you like it or not, when you pass by, you will see it.

Here are five advantages of having a billboard made for your brand.

  1. Billboards leave the powerful and lasting impression.

Because of their large size, billboards are hard to miss, and this is where your advantage lies. With a good design and lasting image or text, people will retain your message for much longer.

  1. You have a guaranteed audience.

Work and school duties will have the same people passing by the same street every single day. This implies you have a steady market who will ultimately have your brand engrained in their memories. This system creates a sense of trust and familiarity — and will eventually have customers looking for you.

  1. Billboard design is constantly evolving.

Nowadays, it’s not just about printing large format graphics on vinyl. We already see digital and interactive billboards getting attached. More marketers are also working hand-in-hand with social media to boost customer engagement.

  1. Billboards are free to your target market.

What is the best part of the billboard? They don’t have to purchase anything to see it. They don’t need to purchase a newspaper to see your print advertisement or buy a cinema ticket to watch your message on the large screen.

  1. All the big brands are doing it.

Nike, McDonald’s, Pepsi are putting up billboards everywhere, and this has obviously worked for them. It’s high time you invest in your business, too.

Why you need a Billboard?

It doesn’t get much greater than billboards. Whether it’s the side of a building or the side of the road, billboard advertising can be a powerful tactic depending on how they are used. We’ve noticed the top 8 reasons that you need a billboard need to boost your business.

  1. High Frequency

Customers spend 70% of their time outside their home, so reach them where they are.

  1. Impact

Big, bold, simple designs that advertise your brand well will be eye-catching and memorable.

  1. A Roadway Storefront

It’s like having multiple storefronts wherever you’re advertising.

  1. Cost Effective

OOH is one of the most cost-effective forms of advertising, providing you best results.

  1. Get On The Map

The people who do business with you, they have to know you exist, to achieve that in a great way.

  1. Constant Exposure

Billboards are one of the only outdoor media that can’t be turned off or tuned out.

  1. Flexibility

There are innumerable options on where, when and how you advertise with outdoor.

  1. Design

A memorable design is what gets your viewers to engage with your brand and walk in your door.

Need help?

We hope you’re as inspired by these creative billboard examples as we are! And we’d love to help you design an outdoor ad that’s as amazing as these.

If you are looking for the best outdoor media company, then Global advertisers are one of the best. Our billboard design specialists can make it easy for you. We have a cost-effective design package available to help you get the most out of your advertising investment. Interested? View our blog details.

Contact us: 9820797773, 9820082849

Website: http://www.globaladvertisers.in

About the Author

Minal Chavan Sales and Marketing at Global Advertisers - The Ultimate Choice in Outdoor Advertising. (Mumbai, Maharashtra, IndiaMarketing and Advertising)

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Author: Minal Chavan

Minal Chavan

Member since: Dec 11, 2018
Published articles: 38

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