Trends And Strategies For Companies In The Global Amusement Parks Market

According to The Business Research Company’s report, Amusement Parks Global Market, Opportunities And Strategies To 2022, amusement parks are deploying innovative technologies such as the Internet of Things (IoT), augmented reality and virtual reality, to improve operational efficiency and enhance customer experience.

IoT is a network of physical devices, vehicles, and other items embedded with electronics, software, sensors, actuators, and connectivity which enables these things to connect, collect and exchange data. Amusement parks are using beacon-enabled wristbands to get real time customer data which helps parents (guests) to locate their children. Such bands also help managers to identify the areas of improvement and send real-time information, tips and promotions to guests based on their location.

With the introduction of virtual reality (VR) and augmented reality (AR), the amusement parks industry is creating rides and other attractions, to offer an exclusive experience to customers, specifically targeting the younger generation. Virtual reality provides a 3D, computer generated environment which can interact with a person, whereas augmented reality turns an environment into a digital interface by placing virtual objects in the real world. For instance, Disney has filed a patent for projection-based AR, which allow visitors to experience AR without headsets.

Operators in the amusement parks market should consider investing in advanced technologies such as IoT to identify areas of improvement and enhance customer experience.

The global amusement parks market’s segment shares in each geographic region are mentioned in the report, along with the historic and forecast growth rates for each segment presented visually with supporting reasons to justify the growth rates.

The global amusement parks market in this report is segmented into theme parks, water parks, and arcades, parlors, and others.

The global amusement parks market report covers the following regions under the geographical analysis section: Asia Pacific, Western Europe, North America, Middle East, Africa, South America, and Eastern Europe. Major countries under each of these regions are also covered under the country analysis chapters.

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The top companies included in the global amusement parks market report are Walt Disney Parks and Resorts, Comcast Corporation (Universal Parks And Resorts), Merlins Entertainments plc, Oriental Land Company Ltd, and Six Flags Entertainment Corporation.

Amusement parks are increasingly using virtual and augmented reality technology to provide an immersive experience to customers. Virtual reality is a 3D, computer generated environment which can interact with a person, whereas augmented reality turns an environment into a digital interface by placing virtual objects in the real world. Amusement parks are implementing this technology in rides and theater-based attractions. For instance the Weave Breaker coaster brings the reality of jet skiing in an amusement park.

The companies covered are Disney Parks and Resorts, Merlin Entertainment, Universal Studios, Six Flags Entertainment, and Oct parks China.

The countries covered are USA, China, Germany, Brazil, Japan, UK, Spain, Russia, France, Australia, Italy, India and rest of the world.

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