4 Easy Ways to Click E-Commerce Photographs of Jewelry
Posted: Feb 14, 2019
Does your business deal in jewelry? It's, no doubt, a profitable business. However, to earn more profit from it, you can target a wider range of audience. And these days, the best way to do it is to go online. It's true that in recent times, online sales provide more profit to the business owners than the traditional, offline sales. However, to tap the online market for jewelry in the right way, you need amazing photographs of the product. And remember, it's not an easy task to have the right kind of jewelry product photographs. You need to plan for it properly.
Here's a quick look at the things you need to keep in mind while clicking e-commerce photographs of jewelry.
Focus on the Prime USP
What is the prime USP of the jewelry product that you're planning to sale? You must keep this in mind while clicking the photograph of the product. If you're selling a jewelry that has an amazing diamond in it, ensure that the image that you're clicking for an e-commerce website focuses on the diamond. It will help to attract the attention of the potential customers. Moreover, a clear and precise photograph can also pursue the potential buyer to move ahead and purchase the product.
Create a Contrast in the Background
The more complicated design a jewelry has, the more beautiful it seems to appear. However, it's not true with the background when you're clicking a jewelry product photograph for ecommerce purpose. Ensure that the background is as simple as possible. You must choose the color of the background for your photograph prudently. While in most cases, it is white, a few Jewelry photographers prefer black backgrounds as well. Focus on creating a contrast of colors when choosing the background.
Use the Light Properly
As in any other form of photography, lights play an extremely important role in product photography as well. And it holds true when you're clicking the photographs of jewelry to woo the online audience. Use the right kind of light, preferably white one. Besides, ensure that the shadows, which are cast, help to enhance the appearance of the product. You can even try to have creative shadows in the background, created by illuminating the jewelry from various angles. It will play a major role in attracting the attention of more potential buyers. It’s also important to use the white balance in the right way to do away with the color casts, which leave a tinge of blueish yellow colors in the images.
Use Props Only Where Necessary
Using props isn’t uncommon in product photography. It’s no exception in jewelry photography too. However, using props and mannequins, where not absolutely necessary, isn’t going to help in making the photographs enchanting. Instead, try to keep the whole set up as simple as possible. It will come in handy to create photos that attract attention.
Clicking pictures of jewelry isn’t an easy task. However, it can be made effective without much hassle only if the right steps are followed.
EtherArts Product Photography was started in May 2007 by Ms. Aarti, to provide low cost, high resolution white background product photography. We offer great images at low prices. Also available are Volume Discounts on already lowered prices. Our services are recommended by many of our clients in various industries, like Jewelry, products, handbags, cosmetics, Industrial and many more. Let us help your business too!
EtherArts Product Photography was started in May 2007 by Ms. Aarti, to provide low cost, high resolution white background product photography.