Could content creation in Singapore really make a difference to your business?

It’s hard to prioritise content in the modern day. As attention spans dwindle and eye-catching designs steal the show, plenty of companies have neglected content. You know what?

Design doesn’t tell your story. It doesn’t tell your customers about your ethics, or what you have over their competitors. We know you need strong content; you know you need strong content. So what should you do if you don’t have copywriting skills?

Content creation in Singapore is becoming increasingly popular in the business sphere. While it might be something you’ve not previously considered, hiring a copywriter could add serious value to your website.

How could content creation in Singapore benefit you?

Google rankings: Getting your SEO right can be a struggle even if you’ve had training. Bounce rates and bread crumbs may sound like a garden party gone wrong, but they could be integral to your success. If you hit the nail on the head, you could ensure web traffic for years to come - even while you’re busy doing other things.

Copy that captures your demographic: There are plenty of brands creating funny, informative content that would be perfect for an audience - just not their specific audience. Maybe the language they’re using is better suited to entrepreneurs than millennials, or perhaps they’re not using the keywords their demographic regularly search for. Opting for content creation in Singapore is one way to ensure your customers digest copy that’s been specifically worded with them in mind.

A new perspective: Investing in Content writers Singapore is like putting on a new pair of glasses: you see your product differently. When you’ve become too close to it, you may have lost sight of what your customers need and want to know. A skilled content writer could be able to link your product’s key features with your demographics’ wish list in a matter of moments.

More time for drinking coffee: Oops, we mean focussing on other important areas of your business! Unless you have a passion to improve your skillset in a certain area, spending time doing things you’re not good at can make you feel stressed and demotivated. On top of that, you have less time for the areas you are skilled at. Choosing to invest in content creation in Singapore is choosing to focus on your business (and your cappuccino).

Get short with marketing emails: Our first impressions of people always count, so why would it be any different in the web world? Timeliness, relevancy and curiosity can destine an email to the ‘read’ folder rather than a sad demise in the trash can. Have you heard that people are more likely to click a title if it includes a number that’s odd rather than even? This is one of many marketing techniques that a professional writer in Singapore will be able to tell you more about.

Actions speak louder than words: A writer in Singapore’s job is to ensure that content connects. It might have inspired or informed, but has it secured a lasting relationship with your reader? A positive outcome might mean they share their email address, follow your brand on Facebook, or pick up the phone to call you. Whatever you’re aiming for, consider how your content will make a reader take this plunge. Always include social media follow and share buttons to help seal the deal.

A mix of content types: We all know a photo tells a thousand words – but how many does an infographic or a video tell? Research shows that web pages displaying various content types have longer viewing sessions than those displaying text alone. Content creators won’t neglect multimedia content when they write about your brand, which can be a valuable tactic in engaging your audience.

Do you think Content creation agency Singapore is what you’re looking for? Pick up the phone to find out how we could work together.