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Explore the Valentine Update of Google
![Author: Satish Gatt](/data/uploads/0000238000/100/abi_0000238171.thumb.100.jpg)
Posted: Feb 17, 2019
Recently, SEO service providers have been experiencing some turbulence in their ranking. A lot of changes have been noticed in and havoc has been created in the marketing strategies.
The experts are running behind reading every article that can provide them with exact information on what updates have been introduced. But, not much can be said as of now and not much has been discovered.
What has been seen in this short span is the sudden change in the indexing of the URLs and all are wondering what caused that. People are searching for ways to establish new guidelines that brought a sudden change so that future strategies can be modified.
This time, we are calling it the Valentine updates of Google webmaster. The best SEO services have experienced some changes and therefore, have come out to share them so that people without a clue can come across something than nothing.
What factors have been found to be affected during the love week?
Many people have observed the drastic comeback in the report for the changes that they made to their website a week ago. For example, some have changed the title tags and meta-descriptions but those changes were not either not accepted because ideally, this should have caused an increase in ranking but in return, the indexing was found to be reduced.
In many other cases, no changes have lead to an increase in the ranking of their website. Since the change in ranking can have many conclusions and it is even harder to decide if the ranking came down due to upgradation of the website or due to modification in Google algorithms. Hence, predictions are being made that since many people have observed the same thing so there must have been the introduction of some guidelines regarding the page titles or descriptions.
How should we take in the update and respond to it?
The SEO service provider in Noida states that since the changes have been made by the authorities in response to the data collection that they must have done. So, the change will probably last for a few weeks. However, if the downfall in the ranking has been observed then it is better to wait for at least two weeks before you introduce any further changes in the website.
The reason why you should wait is any faulty or irregular change that has been made will be fixed in the time span of 10-15 days and if it does not then a guideline change will be circulated.
What is the update about?
Since the very start, any update that has been introduced was based on the data collected from the queries of the users. Therefore, if any update has been given out then it sure will display the results that will offer relevant content to the audience.
If you are still giving importance to the quantity over quality, you will definitely face a huge downfall in the times to come. It is better that from now on, you concentrate on making strategies that have ‘quality’ as the centre of focus.
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